Just imagine: more than 11,000 participants from five countries – Argentina, Chile, Colombia, Mexico and Peru – were willing to share their most intimate secrets about their consumption habits and gaming preferences. And, amazingly, 65.8% of the population in these countries plays video games! Of these, 78.8% consider games to be one of their main sources of entertainment, while 73.8% consider them to be their main form of fun. Ah, the sweet irony of a society that escapes reality through magical pixels!
Men slightly dominate the scene with 56.3%, leaving women representing 43.7% of this passionate audience. The age groups of 35 to 39 years old (15.2%) and 30 to 34 years old (15%) lead the group of players, showing that the passion for games knows no age.
Favorite Platform:
- Smartphone: 47.4% prefer the convenience of mobile devices.
- Consoles: 19.1% still surrender to the charm of consoles.
- Computer: 12.7% opt for the majestic glory of the PC.
Gaming Habits:
- Game Time: 40.6% play for up to one hour a day, while 30.5% dedicate between one and three hours a day to the gaming universe.
- Motivations: 36.4% consider themselves gamers, 79.2% play with their children, and 53% play to improve their mood. Oh, and 54.7% play to escape from everyday problems – who hasn’t?
eSports:
- Familiarity: 63% are familiar with eSports.
- Likes: 56.1% love watching competitive matches, and 39.2% play eSports.
