Boca Rosa earns R$5 million during pre-sale live broadcast of new line

The broadcast was attended by approximately 1 million people and recorded the sale of more than 64 thousand units on the brand's e-commerce.

The Boca Rosa brand, created independently by businesswoman and influencer Bianca Andrade, made R$5 million during the pre-sale live broadcast of the line, held yesterday. The event lasted 4 hours, during which more than 64 thousand items were sold. In the first 10 minutes, the brand reached its first million in sales. Around 1 million people watched the broadcast, with a peak audience of 110 thousand simultaneous accesses.

_{Bianca Andrade live (Photo: reproduction/instagram/@bianca)}

Major highlights

The biggest sales highlight was the Stick Pele, with 50 shades, the largest range of colors from a Brazilian brand. 25 of the 50 shades sold out during the live. Regarding the Stick Cor, 8 of the 9 shades also had their stocks depleted. Regarding the compact powders, more than 17 thousand units were sold, counting the colored and translucent ones.

“The pre-sale event was very well structured and planned. We knew it would be a success, but the result was double what we had set as a goal. It was certainly a milestone in the history of the national beauty industry. What happened in the pre-sale live shows all the potential that Boca Rosa has to compete with big brands and put more women in the lead in this segment.”says Bianca Andrade, CEO and founder of Boca Rosa Company, the holding company that integrates the Boca Rosa brand.

Available products

Boca Rosa products will be available to the general public from July 10th on the brand's official e-commerce site – www.bocarosa.com.br, and at retail outlets such as Sephora, Renner, C&A, Riachuelo, as well as major perfumeries such as Soneda and Ikesaki.