How AI is redefining the Olympic Games

Amid AI, the Paris Olympics have taken advantage of the opportunity to leverage and enhance the use of technology in favor of its development. The topic was discussed in April 2023 in London. Promoted by the International Olympic Committee (IOC), the objective was to think about how AI could be used in the Olympic Games.

With professionals from the sports and technology sectors, AI was presented as a way to monitor and automate various functions and activities, ranging from monitoring athletes to automating daily processes for publishing content.

What were the changes?

During the Olympic Games, AI will be able to help detect high-performance athletes, assist in the sporting development of competitors, in the management of competitions, physical and strategic preparation of athletes, security and in interaction with the public.

The Paris Olympics broadcasts will also undergo changes. The broadcast will now be in 8K, where AI itself will perform automatic cuts, transcriptions, real-time subtitles and translated interviews.

_{Flag with the symbol of the Olympic Games in Paris (Photo: reproduction/Shutterstock/It forum)}

With the technological tool, professionals in the communications field will have faster access to digital content.

The NBC channel has some new features. The channel will have personalized broadcasts and its own content that will be made available according to the viewer's taste. This work is carried out by AI together with a deepfake with the voice of the presenter AI Michels, where there will be daily and personalized bulletins for each viewer.

In addition to these resources, other points raised were high-quality multi-camera replay, capture of athletes' biometric data, platforms for athlete communication and relationships with the media, among other points.

In addition to all the changes, artificial intelligence has also proven to be a great ally in healthcare. Thus, during games, this technology can help physiotherapists improve their work with athletes.

Data collection and analysis are the main points raised. With this help, health professionals will be able to identify patterns, anomalies and even risk factors, thus personalizing treatment and monitoring for the athlete.

Featured photo: symbol of the Olympic Games in Paris (Reproduction/Nicolas Briquet/Getty Images)