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The communication plan for Katy Perry's return to the music scene was as fashionable and affirmative as possible. Following the announcement of the release of the new single “Woman's World”, which will be released on platforms on July 11th, the star was present at Paris Haute Couture fashion week, demonstrating authenticity and style in any look.


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Katy Perry's iconic look (photo: reproduction/ Marc Piack/ Getty Images Embed)

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Vogue World: a brilliant start

It all started at Vogue World on Sunday, June 23, when Katy Perry arrived in a stunning piece from Noir Kei Ninomiya's Fall 2019 collection. The dress, a revealing work of art, is a mosaic of geometric shapes on leather with floral applications, perfectly matching the singer's bold and creative personality. On her feet, Katy opted for lace-up boots, completing the look with a touch of elegance and modernity.

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Impeccable haute couture look

During Fashion Week, Katy Perry continued to impress with a variety of impeccable looks. Each look was carefully planned to reflect not only current fashion trends, but also the powerful message of her new single. The selection of world-renowned stylists and designers ensured that each look was a statement of style and confidence.

Powerful visual communication


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Katy Perry at Paris Fashion Week (photo: reproduction/ Stephane Cardinale/ Getty Images Embed)

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Katy Perry’s presence at Paris Haute Couture Fashion Week was not just a fashion statement, but also a powerful visual communication strategy to promote “Women’s World”. Each look chosen by Katy was designed to attract the attention of the public and the media, reinforcing the image of an artist who has returned, stronger and more stylish than ever.

Preparation for publication of “Woman's World”

With the promotion of Women's World on the rise, Katy Perry is using fashion as an extension of her music. The combination of bold looks and a strong presence at high-fashion events solidifies her position not only as a pop star, but also as a fashion icon.

Anticipation for the release of Woman’s World is only growing, with fans and fashion critics eager to see what Katy Perry has in store. Her return to music and fashion promises to be one of the most memorable moments of the year, reaffirming her ability to reinvent herself and stay relevant in both worlds.

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Featured photo: Katy Perry posing for photos (reproduction/ Instagram/ @katyperry)

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