influencer and businesswoman who earned more than R$19 million in 2023

Tata Estaniecki is a very successful digital influencer and businesswoman, famous for having conquered several sectors of the internet with great strategies. Last year, her social networks and companies generated a profit of R$ 19 million for the influencer, placing her as one of the most successful women in Brazil.

Thayse Estaniecki was born in November 1993 in the city of São Paulo and since she was very young she dreamed of achieving her space of notoriety and financial independence.

Estaniecki's career

Tata Estaniecki began to conquer her space from an early age, when she began working as a model in São Paulo at the age of 12. Soon after, she began sharing her day-to-day life on the old social network Orkut, where she began her journey on the internet.

Her journey as an entrepreneur began in 2012, when she launched a clothing brand together with friends called Just Approve, which soon established itself in the market. However, Estaniecki, noticing its growing influence on the internet, decided to go it alone with a new shoe brand, Louth.

Unfortunately, the businesswoman decided to change the direction of her investments again when she announced a pause in her venture: “I have no problem recalculating the route or starting from scratch.”, declared Tata, excited about her new journey.

Social media

Despite being an admired business administrator, it is on social media that Tata Estaniecki stands out. On her personal YouTube channel, she already has more than 2 million subscribers. The influencer also participates in several other successful channels on the platform, such as the channel she shares with her husband, Júlio Cocielo.

Together with her friend Bruna Unzueta, she created the podcast PodDelas, where the presenters give prominence to great female personalities. The podcast is a hugely successful program on Spotify and YouTube..

_{Listen to the program “PodDelas”, by Tata Estaniecki and Bruna Unzueta (Reproduction/Spotify/Tata Estaniecki/Bruna Unzueta)}

Thinking about providing an even richer program, the influencer created MaterniDelas, a program focused on helping women who are experiencing motherhood in a relaxed and taboo-free way.

Tata Estaniecki is also on other social networks, where she always seeks to innovate and bring quality content. In 2023, her social networks earned more than R$6 million from advertising alone.

Featured photo: Tata Estaniecki (Reproduction/Instagram/@tata)