Pharrell Williams' new collection seeks to attract a new target audience

Although the occasion mostly called for a casual dress code, tailoring was essential for Pharrellalong with the pants flareboots that scream the “Furry Shoes” and coats with an unusual cut. The prints designed on each piece brought a very strategic naturalness, as they are all light and different from each other, but without losing that sophistication of the French luxury house.

Blue ended up standing out, being present in most of the looks and, to date, they are the public's favorites. To make it more fun, some printed pieces resemble the animal's appearance, such as the black and white jacket and boots, referencing Dalmatians.

For those who like a more basic look, the collection features many looks with black leather jackets, wine-colored blouses without prints, beige overcoats, neutral pants and shorts and more discreet shoes.

Dogs as a target audience

For most projects in the fashion industry, accessories need to complement the look, this is what makes everything more usual and prepares you to combine the pieces. This time, the creative director decided to think far beyond the glasses we see in the photos released, the caps, the caps, the “maxi” and mini bags, almost all labeled with the animals' paws and faces, the protagonists of this collection will also be able to enjoy it in style.

Surrounded by the French brand's logo, the doghouses and food and water bowls are made in the same color palette. There is also a kit with the essential equipment for a day out in the park: collars, harness, thermal water bottle and even a bag holder, all covered in leather. Neck scarves and clothes were also made for the dogs.

Even though it is now possible to view all the elements, they will only be available for sale on October 31, 2024. There is still no information about their price range.

Featured photo: Pharrell Williams and his new collectiono (reproduction/Instagram/@gazeshop_official/Pascal Le Segretain/Getty Images Embed)