Louis Vuitton launches capsule collection in honor of the America's Cup

Luxury brand Louis Vuitton announced this Tuesday (14) the launch of its new capsule collection in honor of the 37th edition of the America's Cup, which will take place in August in Barcelona. Bringing the nautical theme, the ready-to-wear collection will feature a mix of feminine and masculine silhouettes, with shapesprints and colors inspired by the sea and yachts.

America's Cup X Louis Vuitton

Created in 1851, the America's Cup is the oldest international sports competition in the world and has had the French brand Louis Vuitton as a sponsor since 1983, after hosting the Louis Vuitton Cup, which determines which teams will participate in the Copa América.

But this is not the first time that the brand has done business with the sports world. At the end of October last year, the French brand announced an agreement to become the title partner of the renowned race in Barcelona. In this new collection, the brand promises to bring accessories and bags that reflect the event, and talks about the importance of the edition this year.

Ready-to-wear

Expected to be launched online and in stores from July 18 to early August, the Louis Vuitton capsule collection will bring nautical references to the pieces, such as the yacht sail regatta. To present these inspirations, the brand divided the collection into three categories, with “Riding the Waves” for shapes more technical, “A Day on the Deck” for sporty looks and “Elegant Summer Evening” for pieces worn at night.

_{The new collection is inspired by the look of the event and the colors red, blue and white. (Reproduction/instagram/@hypebeaststyle)}

Another detail of the collection will be the use of the event's aesthetics, such as the colors (red, white and blue) that match the event's logo, a delicate graphic “V” faithfully designed by Gaston-Louis Vuitton, grandson of the founder, which will be added to each category of pieces. Blouses, technical “skipper” shorts, waterproof travel bags, sailor scarves, graphic button details, swimwear, hats, double-breasted jackets, wide-leg pants and even long dresses complement the collection. A detail that Vuitton will also bring to the production are waterproof canvas Keepall fabrics and a Sailor Sling that is water repellent.

Featured photo: Louis Vuitton 2024 nautical capsule collection (Reproduction/instagram/@hypebeaststyle)