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Boca Rosa launches product with 50 color shades

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1 week ago

June 12, 2024

Clare Dominic

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Boca Rosa launches product with 50 color shades
– Time to look elegant and beautiful, enjoy our beauty packs, beauty tips, make ups and remain radiant.

Influencer and beauty businesswoman Bianca Andrade surprised this Tuesday (11) by announcing the launch of a line of products with 50 color shades. She recently revealed the new visual identity of her brand “Boca Rosa”, along with the new proposal designed for the contemporary Brazilian woman, offering versatile and practical products to meet her needs.

After years of partnership with the French brand Payot, Bianca made the decision to start developing her own products from scratch. The choice was motivated after she realized that although women were the target audience, the beauty and cosmetics market in Brazil was still predominantly controlled by men.

_{Boca Rosa relaunch campaign (Photo: reproduction/Instagram/@bocarosabeauty)}

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“These are the real ones that stand out for us. They are the protagonists of the brand’s new phase. Boca Rosa is about practicality, courage, quality, innovation and inclusion. These 50 women are made up only with our products and it was chilling to see them all happy, with make-up that respects their identity”shared Bianca.

50 shades of Boca Rosa

The brand shared the first product of the new Boca Rosa era on Instagram today. Stick Pele is a practical and multifunctional product that serves as a foundation, contour and concealer, allowing you to achieve flawless skin easily and quickly. In addition to being resistant to water and sweat, it has a glow effect, antioxidant (vitamin E) and SPF 30 UVA/UVB, also offering protection against blue light.

_{Shades of the Skin Stick (Photo: reproduction/Instagram/@bocarosabeauty)}

The product will be available in 50 different shades. To meet the diverse pluralities of Brazil in her products, she counted on the collaboration of her friend Tassio Santos, a reference in the production of content about makeup for black skin, activist and writer, to introduce darker tones, enriching and leaving her mark on the history of the national market.

Brand rebranding

The relaunch of Boca Rosa aims to bring the brand closer to women who play multiple roles in their personal and professional lives, offering a versatile makeup line that can be adapted to different occasions.

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The changes don't stop there. Bianca announced that the brand is now vegan and has the PETA seal, in addition to being non-comedogenic, hypoallergenic, dermatologist and ophthalmologically tested, and paraben-free.

Featured Photo: new era products from Boca Rosa (Reproduction/Instagram/@bocarosabeauty)

Boca Rosa launches product with 50 color shades

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