Seventh art inspires Sephora's Halloween Ball 2024

The traditional Sephora Halloween Ball, known for bringing together several celebrities in a highly publicized party, has already been confirmed. The event, which celebrates art, beauty and fashion through bold costumes and creative makeup, will be held on October 11th at the Hotel Unique in São Paulo. Around a thousand people will be present at the party, which will have as its main theme “The Seventh Art”, which is not limited to cinema, but to all artistic expressions that are contemplated by the audiovisual industry.

_{Sephora Halloween Ball Announcement (Video: reproduction/Instagram/@sephorabrasil)}

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Cataldo Domenicis, Chief Marketing Officer at Sephora, emphasizes that Sephora Halloween is an opportunity to promote authenticity and self-expression: “It’s a celebration of personal beauty and an invitation for everyone to bring their most authentic selves to a night of music and fun.”

Expectations for the Sephora Halloween Ball

Singer Ivete Sangalo, 52, returns as a highlight for the 2024 edition. In addition to being the godmother, the artist will also be the main musical attraction, inviting names such as Alcione and Jão to the stage. Liniker, 29, who recently released the album “Caju”, will also be present at the event. Dubdogz will be the attraction for fans of electronic music and mixes.

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Godmothers

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_{Jade Picon, Thelma Assis and Paolla Oliveira (Photo: reproduction/Instagram/@thelminha)}

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Actress Paolla Oliveira, 42, will be part of the party's team of bridesmaids, alongside Ivete Sangalo, 50, and Preta Gil, 50, who have been participating in the event since the first edition. Former BBBs Thelma Assis and Jade Picon were also invited to join the team of official ambassadors.

Partnerships

In addition to the attractions and features, the event will be sponsored by major brands such as Brastemp, Chandon, Ambev, Bubbaloo and Meta. Instagram will be the event's official media partner. The ball will have special coverage on Instagram, which promises to further increase Sephora's share of the beauty market.

The Sephora Halloween Ball 2024 promises a memorable night, celebrating the best in creativity and fashion.

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Featured photo: Sephora Halloween Ball (Photo: reproduction/Instagram/@thelminha)