discover the brand mentioned by João Guilherme

The last product purchased on Tuesday (22) by actor João Guilherme has caused something to be said on social media. After sharing with Steal The Look that his latest acquisition was a baby tee from Maison Margiela and that it would be a gift for the boy's affair, speculation about who would be the “little chuchu” who would receive the gift made the information go viral on the web.

Speculation increased around the French brand's item when, this week, actress Bruna Marquezine appeared in a post wearing a blouse from the brand and sitting on the boy's lap. Celebrities love this brand and we will show you everything about Maison Margiela.

About the brand

The brand was founded by Belgian Martin Margiela and his partner, Jenny Meirens and quickly established itself as one of the most influential brands in the fashion world. With their avant-garde and extremely conceptual nature, the two faced the challenge of breaking fashion norms since the launch of their first collection and redefined clothing standards.

Margiela remained anonymous, he rarely allowed photographs or granted interviews, this choice of stance, peculiar to the Parisian world of fashion, aimed to highlight only his designs.

With his vision of fashion influenced by the time he worked as an assistant for Jean Paul Gaultier in Paris, Martin stood out in fashion with his unconventional and contemporary visions. He graduated in Belgium from the Royal Academy of Fine Arts in Antwerp in 1980.

Tabi shoes

One of the brand's biggest and best-known milestones was the creation of tabi shoes, which appeared for the first time in 1988, and are inspired by Japanese socks created in the 15th century. The shoes have a separation between the big toe and the other fingers and became the brand icon.

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_{Actress Lee Ju-Myung wearing mary janes from the brand (Photo: reproduction\Han Myung-gu\Getty Images Embed)}

The model won the hearts of the brand's audience and is reinvented with each collection with different formats, colors and materials. The shoe even entered the Lyst Index list in 2023 as the hottest product of the third quarter of the year.

John Galliano

After being fired from Dior and removed from the industry since 2011 following Nazi and anti-Semitic speeches, John Galliano returned to the fashion industry when he was appointed creative director of Margiela in 2014. He was responsible for women's and men's ready-to-wear collections and for the brand's haute couture, made its comeback on the catwalks in 2015 and has been producing shocking and incredible designs in recent years.

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_{2024 Runway in Paris (Photo: reproduction\Pierre Suu\Getty Images Embed)}

Last season, the Pont Alexandre III, in Paris, was the location for the Maison Margiela collection show. The clothes were highly inspired by archetypes from France and past centuries.

Featured Photo: Bruna Marquezine wearing a brand shirt sitting on João Guimarães' lap (Reproduction\postage\instagram)