Earthy tones are highlighted in makeup for fall 2024

The makeup universe is always in constant movement, and according to the latest trends that stood out at São Paulo Fashion Week 57 and are in evidence in the looks of international celebrities, brown makeup is a strong choice for fall 2024. “Total Brown Makeup” is a timeless makeup classic and a great option for all skin types.

Gaining prominence on the catwalks, brown is this year's fall color. Whether in makeup, clothes or nails, earthy tones are gaining their position as essential classics that never lose their elegance. In the world of makeup, brown has never gone out of fashion, but what is in evidence this season among celebrities around the world is natural skin with neutral tones of brown nuance.

Brown is the warmest color

Brown is suitable for all skin tones and undertones, standing out as a versatile option that can be used on all occasions, from daytime to nighttime events. Furthermore, the makeup trend is always present on the catwalks and red carpets, being used by celebrities such as Hailey Bieber, Bruna Marquezine, Zendaya, Jennifer Lopez and Kylie Jenner.

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_{Zendaya wore brown makeup at the “Bulgari Mediterranea High Jewelry” event (Photo: reproduction/GettyImages Embed/Claudio Lavenia)}

Earthy tones are highly adaptable and don't require many techniques or products to replicate. With the brown trend, pinkish blush leaves the scene to make room for tones with a tan background. In addition to being used on the skin as a contour, the lips can also be highlighted with color using a brown gloss, bringing even more sensuality to the look.

_{Kylie Jenner wears makeup entirely in brown (Photo: reproduction/Intsagram/@kyliejenner)}

The brown eyeshadow palette with a more pronounced base was a rage in the 2010s, and now the color is back with a more smoky and dramatic eye, bringing a burnt tone to the eyes.

Timeless and versatile

Combined with gold and silver tones, brown has been reborn as a trend for fall 2024, proving that some things never go out of style. Whether worn on casual occasions during the day or for a special date night, the color can be explored and blended for skin, eyes and lips.

Featured Photo: Bruna Marquezine poses with burnt brown makeup (Reproduction/Instagram/@brunamarquezine)