Louis Vuitton develops bespoke trunks for Paris 2024 Olympic medals

Last Wednesday (27), images of custom-made trunks for transporting Olympic medals and Paris Olympic and Paralympic torches, produced by the luxury brand Louis Vuitton, were seen. The LVMH brand, owner of Louis Vuitton, will be one of the major sponsors of the games this year and it is estimated that the conglomerate signed an agreement worth 150 million euros, around R$800 million, to sponsor the event.

Exclusive details

The chest that will carry these pieces is a piece of furniture with dozens of drawers, each with space for three medals. Rising to the position of protector of the Paris 2024 Olympic and Paralympic symbols, the luxury brand revealed among the pieces, details and characteristics of the medals, which were named: Trunks Medal and Torch Trunks, both the result of a perfect mix between tradition and modernity, prestige and functionality.

_{Big brands from the French conglomerate developed products for the games (photo: reproduction/ lmvh)}

Considered true embodiments of luxury and functionality, the Malles Médailles – another model of medals – feature Louis Vuitton's iconic hologram design, in addition to being a piece covered in black leather, with drawers that house Chaumet brand decorations, which were engraved like the jewels. of victory and with the signature Paris 2024.

luxury medals

In addition to the sponsorship, it was also revealed that among the group's brands, the luxury jewelry company on Place Vendôme Chaumet designed and produced the gold, silver and bronze medals that will be awarded to the winners of the Games.
The medals, in addition to having a base of precious metals, have in their center an authentic piece of iron from the Eiffel Tower, which was collected during the renovation of the monument.

Other brands that will supply products to the event will be the menswear brand Berluti, which designed uniforms for the French teams. According to ntoine Arnault, director of Image and Environment at LVMH in a note to the French press: “Following the inauguration of the Olympic and Paralympic medals designed by Maison Chaumet, LVMH once again fully expresses its role as a premium partner of the Paris 2024 Olympic and Paralympic Games, as 'Artisan of all Victories', this time with Louis Vuitton.”

_{Custom-made trunks were produced to transport Olympic medals and Olympic and Paralympic torches (photo: reproduction/ lmvh)}

He further added that: “protecting the symbol of Paris 2024 – the torches – and the dreams of the greatest athletes – the medals – required the experience of exceptional artisans… and today, it is a great pride to reveal these original creations, which I am sure will remain engraved in the history of the group and of the Paris 2024 Olympic and Paralympic Games!”

Despite being a reason to celebrate the brand, in fact, it is not the first time that the maison produces sporting items. Louis Vuitton has been producing trophy trunks since 1988. The 2024 Paris Olympic Games will take place in the French capital, scheduled to take place on July 26th this year. The LVMH brand will produce both trunks and sports items.

Featured photo: luxury brand LVMH will be one of the sponsors of the Paris 2024 Olympic Games. (Reproduction/ lmvh)