Mari Maria presents a shoe collection in partnership with Svarts

Businesswoman and influencer Mari Maria advances in the fashion market with the launch of the “Svarts by Mari Maria” shoe collection. In partnership with the brand Svarts, founded by Adriana Svartsnaider from Rio, Mari presents ten different models of footwear that will be sold on the brand's e-commerce.

Between sandals, flatforms and boots, the collection, which bears Mari's signature as creative director, matches the modern woman's hectic routine, whether it's picking up her children from school or attending a work meeting, in total synergy with her everyday life. day of the businesswoman herself, who is also mother of two boys.

“I met Svarts and I really liked the project because we live in this eternal dilemma between comfort and beauty. When Adriana (Svartsnaider) presented the project to me, it had everything I believe in: fashion, style and comfort in the same place”, declares Mari Maria. Adriana attests: “The collection has the DNA of both brands”.

_{Businesswoman poses with one of the models available from the “Svarts by Mari Maria” collection (Photo: Disclosure)}

To promote the collection, Mari Maria developed a shoe with a brush-shaped heel – a strategy to attract the public's attention and which references her makeup brand, Mari Maria Makeup. “We wanted something that would catch the public's attention and also have a connection with the beauty market. I needed the people who consume this type of product – shoes – to listen to me too. And it worked. With the public's attention, I was able to promote the collection co-created by Svarts and me. But, although the brush heel model is not available for purchase, another similar one, with a triangular heel, which has the same shape as our best-selling brush, is being launched, along with other models that speak to all audiences.”, comments Mari.

The partnership between Svarts and Mari Maria was implemented through Mynd Brands, a company that arrived on the market to bring together brands and influencers to create licensed products and whose partners are Gil Bastos, Head of Mynd Brands, Fátima Pissarra and Carlos Scappini , CEO and COO of Mynd, the largest influencer marketing and entertainment agency in the country.

About Mynd

From partners Fátima Pissarra, Preta Gil, Marcus Buaiz and Carlos Scappini, Mynd helps companies and agencies identify opportunities, plan strategies and execute advertising projects, bringing together music, entertainment, artists and influencers. It also has an exclusive casting, made up of big names from the national and international scene, and works with image management and development of individual strategies for artists, identifying opportunities in the advertising market with brands that have a talent with the profiles.

Mynd – Press information

Mabi Barros – mabi ̂barros＠mynd8 ******

Rafael Godinho – rafaelçargodinho

Alisson Fernández – alissonçar fernandez＠mynd8 ******