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Reptilia, a brand created by Heloisa Strobel from Curitiba, debuts at the 57th edition of SPFW
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Celebrating the brand's 10th anniversary, Heloisa names her first show for São Paulo Fashion Week as “Indelible”, which means something that cannot be erased, permanent, applying this concept, the stylist, reports “I consider that completing a decade of authorial fashion in Brazil is an achievement that leaves a lasting impression.”

Authorial production

Reptilia values ​​the slow fashion, which prioritizes sustainability and handmade pieces and especially women's work, 90% of the brand's productions are made by women. His creations are characterized by artisanal processes and technological innovations, an influence that comes from his training and experience in architecture.

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The brand was also awarded the Sesi-ODS (Sustainable Development Goals) Award in 2018 and was also invited to the Fashion and Clothing sector meeting of the BRICS bloc (Brazil, Russia, India, China and South Africa). ).

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Reptilia model parading at SPFW

Reptilia model parading at SPFW (Photo: reproduction/Ze Takahashi/@agfotosite)


The show brought together different textures, capturing a modernist, minimalist context with functional pieces, with lots of velvet, shirts and zippers, resulting in a timeless design. It also has a diverse casting, with women over 40 and different body types. On Wednesday night (10) Heloisa brought notable innovations and authenticity.


40+ model on the SPFW catwalk

Model 40+ on the SPFW catwalk (Photo: reproduction/Ze Takahashi/@agfotosite)


Support of the first lady


Janja appears at the Reptilia fashion show at SPFW

Janja appears at the Reptilia fashion show at SPFW (Photo: Tomze Fonseca/AgNews)

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Janja Silva attended the second night of the event, honoring Heloisa's contemporary creation. The two people from Paraná met, there was an instant connection and the stylist says “It was a client who came to us in an organic way, she came to the brand. Talking, we fell in love with each other, with the stories. We are very similar in terms of our values, ethics. Today, she will be here as a client.”

Featured Photo: Model walking the runway at the premiere of Reptilia at SPFW (Photo: reproduction/TomZe Fonseca/Agnews)

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Reptilia, a brand created by Heloisa Strobel from Curitiba, debuts at the 57th edition of SPFW

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Reptilia, a brand created by Heloisa Strobel from Curitiba, debuts at the 57th edition of SPFW

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