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“Mean Girls” is back with Paramount's marketing strategy
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The film returns with new features in the cast, however, with the same plot, which shows how a group of friends, and not so friends, face the challenges of adolescence and the need to belong to a group to fit in, and not just any group: the need to be the most popular. The plot returns two decades later through a readaptation that is moving all fans of the comedy that moved the kids of 2004. Despite being retold twenty years later, it manages to connect with today's youth, who continue to face the same challenges to be accepted into high school and “survive” high school.

Official trailer Mean Girls (Video: reproduction/YouTube/ParamountBrasil)


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More than a musical

Paramount's Marketing President, Marc Weinstock, states that he strategically decided not to limit the new version of the film to a simple musical. He informs that the production is a comedy with music. This decision would then cause intrigue about the film's genre and references and bring people's curiosity to the cinema screens.

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The strategy of millions, used by the producer to reach different audiences and not be pre-judged, has worked so that viewers of all audiences and preferences have been filling movie theaters to see this new version of the comedy, without framing it with the filters of Broadway shows and putting production first – between January 12th and 13th in the United States.

New faces and the same essence


New cast of Mean Girls (Photo: Vivien Killilea/Getty/Paramount Pictures)

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The original cast was mainly made up of Lindsay Lohan, Rachel McAdams, Amanda Seyfried and Lacey Chabert in the cast. The new version features Angourie Rice, Cady Heron; Reneé Rapp Avantika and Christopher Briney, among others. But not all the faces are new, the public will still be able to count on the presence of Tina Fey and Tim Meadowns who continue to be part of the cast.

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Featured photo: new protagonists (Photo: Getty/ParamountPictures)

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“Mean Girls” is back with Paramount's marketing strategy

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“Mean Girls” is back with Paramount's marketing strategy

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