Spotify paid R$1.2 billion to Brazilian artists in 2023

Spotify recorded the largest annual payment to the global music industry from a single retailer in 2023, with more than US$9 billion (R$45.9 billion at current prices). Since its founding, it has raised more than US$48 billion (R$245 billion).

In 2023, the highest annual payment in the global music industry was recorded by Spotify, as more than US$9 billion (R$45.9 billion at current exchange rates). Since its launch in 2008, it has raised more than US$48 billion (R$245 billion). The numbers are also very consistent in Brazil. “We will pay R$1.2 billion to Brazilian productions in 2023”says Roberta Pate, business leader at Spotify Brazil.

Revenues obtained by Brazilian artists increased by 27%, in relation to the year 2022, surpassing 13% of the music industry in Brazil, reports the International Federation of the Phonographic Industry. “The platform democratizes access to different artists. More than half of the global payment was made for songs in languages ​​other than English.”he further commented.

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The Brazilian user and Spotify

The essential thing for the Brazilian market is hyper personalization, which is a marketing technique that offers each user of the platform a unique and personalized way, according to their personal tastes and preferences. For a Brazilian profile to be identified, simply open the application, either through the music charts or through the content hubs.

Therefore, this is the way to use the advantages of a global product, with cutting-edge technology, to include all cultural levels in Brazil on the musical platform.

Monetization for artists

Another interesting fact about monetization, which highlights the flattening of the base of the pyramid, is that 70% of all revenue generated by Brazilians in 2023 came from independent artists or record companies. Worldwide, 80% of artists reaching the US$1 million mark (R$5.1 million reais) did not have their songs on the daily music charts. Therefore, no artist needs to be a hit to obtain monetization.

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