Balenciaga shows “Resort 2025” in Shanghai with unusual collaboration

This Thursday (30), Balenciaga revealed its Resort 2025 collection under persistent rain and with the imposing landscape of Shanghai's skyscrapers as the background. Choosing China, the country that has the largest number of brand stores in the world, reinforces the importance of the Asian market for the brand. The event attracted the attention of the public and the media, who eagerly awaited the latest news from the renowned fashion house under Demna's creative direction.

Surprising collaboration with Under Armor

^{Balenciaga fashion show in Shanghai (Photo: reproduction/Instagram/@ffw)}

The collection, although marked by iconic elements such as mega platforms and sneakers with 16-centimeter soles, did not bring any major innovations. The real highlight was the new collaboration with Under Armour, an American sports equipment brand. This unexpected partnership comes hot on the heels of Balenciaga's recent collaboration with Adidas, showcasing the brand's willingness to explore new territory in the world of sports.

Demna managed to integrate the Under Armor symbol into several items in the collection, such as silver rings, belt buckles, thermal jackets and gym sets. This fusion of sports aesthetics with Demna's characteristic sophisticated style provokes mixed feelings among the brand's purists, who miss Cristóbal Balenciaga's classic creations. However, the strategy has proven to be financially advantageous for the Kering group, owner of Balenciaga.

Fusion of sporty and sophisticated aesthetics

^{'Resort 2025' collection parade in Shanghai (Photo: reproduction/Instagram/@ffw)}

On the catwalks, the contrast between sport and luxury was evident, with pieces that combined athletic functionality with modern elegance. This approach reflects Demna's contemporary vision, which seeks to challenge convention and expand the boundaries of what is considered luxury fashion.

On the Balenciaga website, some pieces from the collaboration are now available for purchase, including hats, cross-body bags, sweatshirt sets, socks and shorts. These items, which were not featured at the show, offer consumers a tangible taste of the new partnership, allowing them to purchase exclusive products that combine sporty practicality with Balenciaga's sophisticated design.

With this new collection, Balenciaga continues to assert its leadership role in the world of fashion while exploring new collaborations and markets. Demna's strategy of merging different aesthetics ensures the brand remains relevant and innovative, appealing to fashion aficionados and sports enthusiasts alike.

Featured Photo: model modeling the new Balenciaga collection (Reproduction/Instagram/@ffw)