Camila Cabello releases new single, “I Luv It”, with Playboi Carti

Cuban singer and songwriter Camila Cabello has just released this Wednesday (27), her newest single “I Luv It“. The song arrived together with its music video and is in collaboration with rapper Playboi Carti. The track is part of her new album, which is scheduled to debut in the second half of this year, and marks a new era in the artist's career.

The history of the music video

In the clip, we see Camila in several chaotic and unusual situations produced by different relationships, which despite being presented in a comical way, portray the troubled life of someone in a toxic relationship.

In the video we see Camila in a police station with an arrow in the chest, after a physical fight with a man who appears to be a professional fighter and then the artist appears in a utility store alongside rapper Carti, who introduces his part in the song . In addition to all these interesting images, Cabello also appears dancing, generating the most talked about part of the clip.

_{Watch the video for Camila Cabello's new single “I Luv It” (Video: reproduction/YouTube/Camila Cabello)}

This Wednesday morning (27), Camila published a preview of the single on her social networks, which raised fans' expectations to receive the entire video clip. Just two hours later, the singer delighted the public with the official launch.

The new album

Cabello's last album was “Família” released in 2022 and has 12 tracks. Since then, the artist's fans have been waiting for new projects.

On her official X profile (formerly Twitter), Camila shared some photos from the new video. The publications generated a huge commotion among fans who commented on several messages of affection and assumed that they were looking forward to Cabello's new era, dubbed by the public as “CC4”, in reference to the artist's name and her future fourth studio album.

I LUV IT
TOMORROW AT 12 PM ET pic.twitter.com/IbfWOy1uMa

— camila (@Camila_Cabello) March 27, 2024

_{Camila Cabello's post on social media hours before the new release (Photo: reproduction/X/@Camila_Cabello)}

Friendship and possible partnership with Anitta

Recently, some photos of Camila at Anitta's birthday party in Miami were released on social media. Some fans were surprised and considered the possibility of a partnership between the two, as it is not the first time that the singers have appeared together, however, a collaboration has not been confirmed by both parties.

Featured Photo: Camila Cabello releases new single with Playboi Carti (Reproduction/YouTube/Camila Cabello)