Game Brasil 2024 Survey: unveiling the profile of Brazilian gamers and digital gaming trends

In an in-depth and comprehensive analysis, the 11th edition of Game Brazil Survey (PGB) 2024 unravels the layers of popularity and growing significance of digital games in the daily lives of Brazilians, marking a new chapter in the understanding of the phenomenon of video games in the country. This study, meticulously developed by SX Group in collaboration with Go Gamers, Blend New Research and ESPM, encompassed a robust sample of 13,360 individuals, spread across 26 states and the Federal District, during the months of December 2023 and January 2024, illustrating a detailed overview of the profile of Brazilian gamers.

A PGB 2024 reveals that an impressive 73.9% of the Brazilian population identifies as digital game players, registering a notable increase of 3.8 percentage points compared to the previous year. This data highlights the growing integration of digital games into the social and cultural fabric of Brazil, not only as a form of entertainment, but also as a platform for socialization, motivation It is expression of identity.

Diversity is a striking characteristic of the Brazilian gaming universe. The research highlights that black people, together with the black and brown categories, constitute the ethnic majority among players, with 52.3%followed closely by those who declare themselves white, with 44.6%. These numbers are a reflection of Brazil's cultural mosaic and indicate a significant inclusion in the scope of digital games.

Furthermore, in an almost perfect balance, women represent 50.9% of consumers of digital games, slightly surpassing men, who make up 49.1% of the total. This data reflects a paradigmatic change in the gaming market, once dominated mainly by a male audience.

One of the most interesting aspects revealed by the research is the identification of players with clans, teams or guildswith 70.8% of interviewees expressing pride in joining these groups. This phenomenon not only strengthens the sense of belonging and identity within the gaming community, but also highlights the importance of games as spaces for socialization and building relationships.

A PGB 2024 also investigates the perception of digital games as an integral component of childhood and individual development, with 70.2% of those interviewed stating that they have been playing since childhood. Furthermore, among the parents interviewed, 82.8% report that their children become accustomed to playing digital games, demonstrating the intergenerational transmission of interest in video games.

In a new dimension explored by the research, the artificial intelligence (AI) emerges as a familiar presence in the players’ daily lives, with 85.5% of interviewees recognizing its existence and 68.6% claiming to already use AI in its gaming experiences. This trend points to a future where technology and digital entertainment intertwine in an increasingly complex and immersive way.

Conclusion of the survey

In conclusion, the Game Brazil Survey (PGB) 2024 transcends mere quantitative analysis to uncover the intricate patterns of behavior, preferences and the deep emotional connection of Brazilians with the universe of digital games. This edition, covering a universe of 13,360 participants of all states in the country, reveals not only the prevalence of the habit of gambling among 73.9% of the population, but also the multifaceted role of games in society.

The research illuminates the scenario of inclusion and diversity within the gaming community, highlighting that 52.3% of players identify as black, highlighting a space of significant representation. Even more so, the slight female supremacy in the market, with 50.9% audience, challenges old stereotypes and reaffirms the universality of digital games.

As smartphone as the preferred platform for 48.8% of those interviewed, the research highlights the democratization of access to digital games, allowing deep cultural penetration into all layers of society. This device, together with computers (22.6%) and consoles (21.7%), makes up the triumvirate of the most popular platforms, each catering to different lifestyles and gaming preferences.

The strong identification with virtual groupssuch as clans, teams and guilds, by 70.8% of players, reveals a new dimension of sociability and belonging. This trend not only strengthens the gaming community, but also emphasizes the role of games as catalysts for meaningful social interactions and the construction of collective identities.

Additionally, the research points to an intergenerational relationship with games, where 82.8% of parents observe their children engaged in the digital world, reflecting the continuity and expansion of interest in games across generations. This data highlights the role of games as a vehicle for leisure, learning and personal development since childhood.

Finally, the incorporation of artificial intelligence in the gaming experience by 68.6% of participants indicates a growing trend towards more immersive, personalized and interactive games. This technological advancement not only enriches the gaming experience, but also sets the stage for future innovations that could revolutionize the way we interact with digital entertainment.

A PGB 2024 It thus provides a comprehensive and detailed view of the digital gaming landscape in Brazil, demonstrating its undeniable role as a pillar of entertainment, socialization and cultural expression. Digital games, more than a form of fun, emerge as a sociocultural phenomenon that crosses age, gender and socioeconomic barriers, reinforcing its position as a unifying force in Brazilian diversity.