Gisele Bündchen draws attention at a fashion event with a total denim look

This Tuesday (02), the launch of Colcci Jeans, a new brand from the AMC Têxtil Group, took place. The event was held in a convention format, especially aimed at the brand's franchisees, at the Copacabana Palace hotel, in Rio de Janeiro. The inauguration was attended by Gisele Bündchen, who is the brand's official ambassador.

The model arrived at the event accompanied by her daughter, Vivian Lake, and opted for a total denim look. The composition was made by a pair of pants flare and a blouse with rolled-up sleeves for better structuring of the outfit.

_{Gisele Bündchen and Daniel Mafra at a Colcci Jeans event (Photo: reproduction/Instagram/@colccijeansoficial)}

The model also appeared in a second total denim look with black applications.

_{Gisele Bündchen with a total jeans look (Photo: reproduction/Instagram/@sitefamosando)}

The collection

Colcci Jeans' first collection covers three lines. The line studio, It is inspired by global trends that highlight the contemporaneity sought by the collection. The line studio complements the follow-up denim proposed by Colcci jeans (applications, embroidery and handcrafted adornments will be inserted into the pieces to compose the looks). It is in this line that Colcci's most sophisticated pieces will be located. Finally, the line industry will continue with the classic and timeless modeling segment, where the world of laundry will be explored.

Contemporary times will be explored by the brand that focuses on jeans with basic and at the same time essential pieces. O denim will be the main protagonist of the collection, which promises to be casual, young and authentic. Stylist Adriana Zucco will lead the creative direction of the new brand of the AMC Têxtil group.

The guests

Felipe Titto was one of the guests to participate in the inauguration of the new brand. He attended the event in denim overalls and presented the collab from Bieffe Helmets with Collci Jeans. Together, the companies produced a coated helmet that focuses on denim.

_{Helmet from the Bieffe Capacetes collab with Collci Jeans (Photo: reproduction/Instagram/@colccijeansoficial)}

The inauguration was attended by Jade Magalhães, Schynaider Moura, Isa Temoteo, Jordanna Maia, Maitê Faitarone, Celina Locks, Reis Rodrigues, Cris Paladino, among others. Some of the guests also appeared on Colcci Jeans' Instagram feed, promoting the new brand's collection.

Featured Photo: Gisele Bündchen at a Colcci Jeans event (reproduction/Instagram/@colccijeansoficial)