meet the model's new brand

By creating an Instagram account with the name “Orebella”, where you can see some posts about the construction of the brand's visual identity and products, Bella Hadid aroused the curiosity of her countless followers by announcing that she would launch her own line of fragrances and other goods.

With an air of mystery and conceptual photos, some secrets were revealed and the supermodel shared more information about her signature beauty items.

The history of the brand, therefore, that of Bella Hadid

Bella Hadid had the dream of pursuing equestrianism, she was an equestrian and participated in various competitions from the age of three until she was a teenager. When she was diagnosed with Lyme, she could no longer play the sport and continued her modeling career like her mother, Yolanda Hadid.

The model is still passionate about horses, admired by the practice and is dedicated to her modeling career alongside her sister, Gigi Hadid.

Despite this, Bella Hadid is still fighting the disease and decided to try to invest in things that would make her feel better, helping with self-esteem and personal development. Among the many leisure activities she does to occupy herself, Hadid discovered an interest in essential oils, a practice that ran in the family. “My father and I were playing backgammon by the fireplace when I discovered that my uncle Mahmoud used to make essential oils,” she tells Vogue magazine.

The brand was already an ongoing project and a big dream for Bella, combining the useful with the pleasant, and by having a sensitivity to other fragrances, the brand began to develop based on its family roots, she continues: “I have my aunts and my masters (uncles in Arabic), all with me and blessing me all the time.”

_{Bella Hadid promoting her brand (Video: reproduction/Instagram/@orebella)}

The name “Orebella” (the pronunciation is “aura-bella”) makes a pun on the translation of his surname into English with his first name. The brand brings the first two-phase alcohol-free perfumes, based on only essential oil, which helps with health problems and avoids irritation that can harm any skin type.

Your advertised products and fragrances

The three products can now be viewed on the official website of Orebella They have crystal-shaped bottles; before using them, you must shake them to “activate” the product and its aroma. Bella Hadid reported that golden tones appear frequently to compose the brand's look with the aim of honoring its Arab culture and heritage, in addition to its initials and the numbers 222 (angel number) be engraved on the cover of each unit.

She launched the following fragrances: Window “for” Soul (Window2Soul), Fogo Florescente (Blooming Fire) and Musa Salgada (Salted Muse). The latter, with notes of sea salt, olive oil and pink pepper, pays special homage to his family, considering that they use olive oil in most of their recipes.

_{Orebella announcement (Video: reproduction/Youtube/Orebella)}

They all have ingredients that are very nourishing for the skin, promoting intense hydration in the same way as its aroma: almond oils, camellia, olive oil itself, jojoba shea and mushrooms.

The products will be on sale on the official “Orebella” website and in the Ulta store starting this Thursday (2), however, they are now available to reserve online.

Featured photo: Bella Hadid (reproduction/Instagram/@yasminediba)