Rita Ora launches hair care product brand

Singer Rita Ora has decided to enter the beauty market and will launch her own brand of hair products. Titled as Typebea, the product line will hit the market from April 18th. The first items to be launched include formulas found in shampoos and conditioners that promise to repair damaged hair and help with hair growth. In addition, the launch of serums and treatments for hair shine is also planned.

The idea of ​​launching the Typebea emerged from the singer's personal experience. In the announcement of the brand's launch made on Instagram, she explains her desire to create a line of products that truly prioritizes hair care in everyday life. “The relationship we have with our hair is very personal. For me, it’s a big part of my identity, creativity and confidence,” says the singer in the ad.

Product composition

The line of hair products took three years to be completely developed. The products will have a peptide complex (baicapil) in their composition. This peptide increases the density and strength of the hair, reducing hair loss and prolonging the hair growth phase.

It will also be possible to find ceramides in the formulas. These ceramides are lipids responsible for creating a protective layer on the hair, which allows the integrity of the cuticles and hair cortex to be maintained. In contrast, the salicylic acid present in the products will help to deeply clean the hair, allowing oil control.

Society with Anna Lahey

A Typebea will be launched in partnership with Anna Lahey. The businesswoman already works in the beauty industry and is the founder of Vida Glow, which has a line of edible products that promise to enhance the body's nutrients that help with hair growth, skin treatment, among other care. On the company's website, it is highlighted that the company's focus is “create powerful and effective routines that support an increasingly demanding life”.

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_{Anna Lahey at an event for her company, Vida Glow (Photo: reproduction/David M. Benett/Dave Benett/Getty Images Embed)}

On her Instagram, Anna shares the results of her hair growth after a few months using the products from Glow Life. With the creation of the Typebea Both Anna Lahey and Rita Ora hope to change the way everyone feels about their hair, through the products developed in the upcoming line.

The products will be available through the brand's official website, in Sephora stores in the United Kingdom, Australia and New Zealand. Retailers Selfridges and David Jones will also sell the product. So far there is no information about the sale of the hair line in Brazil.

Featured photo: Rita Ora launches hair product brand (reproduction/Instagram/@ritaora)