Sasha Meneghel launches “Mondepars”, her newest clothing brand

After months of waiting, Sasha Meneghel revealed this Thursday (23), the creation of her newest fashion brand, titled “Mondepars. Expected to be officially launched in June in a fashion show, the brand will bring fashion classics in an innovative way, with details from streetwear and the practicality of everyday life.

Sasha, in addition to being CEO of the brand, will also remain the creative director of the production of the pieces and said that, having always loved fashion, she chose to pursue a career as a stylist and thus bring her visions, style and ideals to the industry.

Sasha the stylist

Every detail of the brand was meticulously thought out, says Sasha. The initial idea of ​​building a clothing brand arose during fashion school that the designer attended at Parsons The New School, in New York, and it was after two years of much planning that the brand was actually launched.

_{Sasha published details of the production of her new brand Mondepars on her Instagram (Photo: reproduction/Instagram/@sashameneghel)}

Sasha also revealed that even the name carries hidden and connective meanings, with “monde” being world in French and pars meaning 'Belonging' in Latin. It is (the brand) a declaration of conscious belonging, a celebration of our connection to the world and our responsibility in shaping its destiny.” said Sasha.

Regarding the production processes of the pieces, the designer will be at the forefront of all creation paths, and also explains that she will follow a free path to make mistakes and successes and thus learn from them. Sasha also reveals that she has always been passionate about the creation processes and that she enjoys going to the factory, meeting people and the entire production process.

Mondepars

Following its style line, Mondepars incorporates fashion classics with contemporary details. streetwear, with the aim of producing functional and practical pieces. One of the most common models in Sasha's wardrobe are tailored pieces that she mixes with street elements, casual and sports pieces and therefore, according to her, her brand will also be produced with this aesthetic.

Designed to be used in different ways, Mondepars pieces arrive beyond the conventional and are built “To be versatile, adaptable, to reflect the diversity of styles and personalities of those who wear them”explained Sasha.

Furthermore, the brand seeks an aesthetic inspired by various aspects, such as architecture, ceramics, historical references, art and this influences the modeling and shapes of the pieces in the final process.

Featured photo: Sasha Meneghel's new brand will bring references to her personal style (Reproduction/instagram/@sashameneghel)