Scooter Braun breaks up with Justin Bieber, Demi Lovato and Ariana Grande: Understand why

Businessman Scooter Braun has been one of the most talked about topics in the international press in recent days and this is due to some rumors involving breakups with singers Justin Bieber, Demi Lovato and Ariana Grande. According to information from VarietyGiven the situation, Braun decided to stop managing careers.

Responsible for running the company SB Projects, the 42-year-old agent is one of the best-known names on the American music scene, working with big names in the music industry such as Kanye West, Ava Max, Psy, Black Eyed Peas and David Guetta.

_{Demi Lovato, Scooter Braun and Ariana Grande. (Photo: Reproduction/Instagram/@stereogum}

Artists and contracts terminated

According to information published by billboard, last Monday (21), Demi Lovato amicably left Braun's company, after four years of partnership. The singer released the albums “Dancing With The Devil…The Art of Starting Over” (2021) and “Holy Fvck” (2022) during the contract period.

Ariana Grande has also reportedly ended her contract with SB Projects. The artist known for acting in the series “Sam & Cat” It is “Victorius”, has been part of the company's catalog since 2013 and has released five of its six albums under Braun's management. The information about her departure was released by Puck News.

Justin Bieber, in turn, has his entire career linked to the businessman who discovered him through videos published on YouTube. With Braun, he released eight albums, however, there are rumors that he was trying to break the contract. However, the information was vehemently denied by other sources.

Remember the controversy involving Taylor Swift

Scooter Brau and Taylor Swift were involved in a controversy in 2019. At the time, the businessman bought the company that held the copyrights to the artist's first six albums and they ended up getting into a legal fight. Since then, she has been releasing re-recordings and asking “swifties” to prioritize these new versions of her songs.

Featured photo: Scooter Braun. Reproduction/Twitter/@updatecharts