Bruna Tavares launches app for people with visual impairments

In the beauty world, finding the perfect shade of blush, eye shadow and lipstick can be a challenge, especially for people with low or no vision. Aware of this need, renowned makeup artist and businesswoman Bruna Tavares has just launched an innovative app that promises to transform how these people connect with makeup.

Inclusion in beauty

Bruna Tavares, known for her line of makeup products that value diversity, took another important step towards inclusion. Its new app, developed with the help of accessibility and assistive technology experts, offers a personalized experience for visually impaired users.

Application features

_{Bruna Tavares launches app (Photo: Reproduction/Instagram/@brunatavares)}

The app uses voice recognition technology and artificial intelligence to guide users in choosing products that best suit their skin tone and personal preferences. Some of the features include:

Intelligent Voice Assistant: The app is completely operated by voice commands, allowing users to navigate and make choices without needing to visually interact with the screen.

Detailed Product Description: Each makeup product comes with a detailed description, including color, texture and finish, read aloud to the user.

Image Recognition: For users with some residual vision, the application can use the device's camera to identify skin tone and suggest the best blush, eyeshadow and lipstick colors.

Application Tutorials: The app offers tailored makeup tutorials, teaching application techniques through step-by-step audio instructions.

_{Bruna Tavares launches app (Reproduction/Instagram/@brunatavares)}

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A commitment to diversity

Bruna Tavares highlights that the creation of this app was motivated by feedback from consumers who found it difficult to choose and apply makeup independently. “Beauty should be accessible to everyone. This app is an extension of our commitment to celebrating diversity and promoting inclusion”says Bruna.

Impact and reception

The launch was enthusiastically received by the visually impaired community and digital accessibility experts. Many highlight the importance of initiatives like this to promote autonomy and self-esteem. “It's a significant step forward for the beauty industry. We hope more brands follow Bruna Tavares' example and develop inclusive products and services”comments Ana Souza, specialist in digital accessibility.

Application availability

is now available for free download on the main mobile platforms and promises to be an indispensable tool for those who love makeup and seek practicality and autonomy in choosing the right products. With this initiative, Bruna Tavares not only reaffirms her role as an innovative leader in the beauty market, but also as a defender of inclusion, showing that beauty is for everyone.

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Featured photo: Bruna Tavares launches app for people with disabilities (Reproduction/Instagram/@brunatavares/site colorfeel)