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BYD 'tackles' Abel Ferreira in advertising; understand
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After Abel Ferreira said he doesn't like electric cars, BYD published a propaganda satirizing the choice of Palmeiras coach

After winning the third São Paulo championship, with the victory of Palm trees 2-0 against Santos, Abel Ferreira was presented with a car. In partnership with the São Paulo FederationThe BYD gave one of his 100% electric models to the champion trainer. Upon receiving the key, the Portuguese posed for a photo, but showed no excitement. Thus, the company took advantage of the hook to create an advertising piece.

In celebration of the title, Abel gave a quick interview to 'ESPN', at which point the coach stated that he does not like electric cars and would continue driving the cars he has at home. The Portuguese's preferred model is a 1966 Ford Mustanga classic from the last century and a favorite among collectors.

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Thus, BYD produced an advertisement that included the classic model, which was trying to make a goal. However, due to the size of the car, the driver gives up. Next, one of the company's electric cars, Dolphin Mini, appears on the scene and quickly parks. After this, the driver opens the door and is wearing a Palmeiras shirt.

“BYD respects everyone’s taste. But when it comes to enjoying the best of the city, a compact, versatile and 100% electric car does much better. That's why the BYD Dolphin Mini is already a bestseller. And, let's face it, there's room for everyone. Less in this vacancy there”published BYD, in its advertising piece, on social media.

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Abel Ferreira receiving representative key from BYD (Credit: Rebeca Reis / Agência Paulistão)
Abel Ferreira receiving representative key from BYD (Credit: Rebeca Reis / Agência Paulistão)


BYD 'tackles' Abel Ferreira in advertising; understand

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BYD 'tackles' Abel Ferreira in advertising; understand

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