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Chanel releases new campaign film for its Bleu de Chanel perfume
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Directed by the great film director Martin Scorsese and starring Timothée Chalamet, Chanel released the new campaign for the Bleu de Chanel perfume on its social networks. Inspired by the timeless spirit of the fragrance, Chanel teams up with the director and the actor, creating a contemporary image about freedom, boldness and self-discovery.

About the new Bleu de Chanel perfume film

With scenes in black and white, the film features Timothée as the main star. In the film, Chalamet is an actor who lives with the overexposure of his image and searches for his true self, following only his instinct. In one of the scenes, the interviewer asks the actor if, when he is playing a role, he forgets who he is; to which the actor responds no, because when you reach within yourself, you find yourself. “Timothée Chalamet plays a man who embarks on a quest to find himself, following only his own instinct, in a deeply sincere role written especially for him.”Chanel said in a press release.

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New Bleu de Chanel film directed by Martin Scorsese and starring Timothée Chalamet (Video: reproduction/Youtube/Chanel)


The entire film conveys and translates the main idea of ​​the campaign: “Find your blue, find yourself”. In literal translation it means “find your blue, find yourself”.

The scenes are in black and white and only have a few blue lights, at certain moments in the film, just when Timothée seems to be searching for his essence. “The world changed. Now there's another aspect to fame. It's much more extreme than it was 10 or 15 years ago.”, commented director Scorsese.

Partnership between Chanel and Scorsese

After 14 years, the renowned film director returns to work together with the maison Chanel on a film launching the brand's perfume. The collaboration between Martin Scorsese and Chanel represents the union of two giants in their respective fields. Scorsese, renowned film director, is known for his mastery of storytelling. Chanel, one of the most iconic fashion houses, symbolizes elegance and sophistication.

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In 2010, the director also directed the launch film for Bleu de Chanel, with actor Gaspard Ulliel as the star. Just like in 2010, Scorsese brought his unique cinematic style to the piece, resulting in a visually stunning and profound campaign.

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Featured photo: Martin Scorsese and Timothée Chalamet for the new Bleu de Chanel perfume campaign (Reproduction/ Instagram/@martinscorsese_)

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Chanel releases new campaign film for its Bleu de Chanel perfume

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Chanel releases new campaign film for its Bleu de Chanel perfume

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