Kim Kardashian poses for her new beachwear campaign

This Monday (15), businesswoman, model and socialite Kim Kardashian posted a sequence of photos on her social networks in which she poses for her Skims brand. In the publication, Kim appears wearing the new beachwear collection that will be launched on the 17th.

The collection

The looks from Kim Kardashian's new collection have attracted a lot of attention for their boldness and style. Styled by Carine Roitfeld, known for her influence in the world of fashion thanks to her position as editor-in-chief of Vogue Paris from 2001 to 2011, the collection features a mix of animal prints, vibrant colors and a variety of styles that complement the pieces.

This combination creates a striking and sensual look, characteristic of Kim Kardashian's style. In the photos shared on her social networks, it is possible to see how she incorporates these pieces in an elegant and casual way, showing the versatility of the collection for different occasions and tastes. See the brand's clicks posted by Kim Kardashian:

_Skims

Skims was founded by Kim Kardashian, Emma Grede and Jens Grede in 2019 and is a women's and men's shapewear and clothing brand. In the brand's initial launch, the company sold out of its merchandise within 10 minutes and raised more than $2 million. As of April 2021, the company is worth more than US$1.6 billion. In March 2022, Skims made TIME's list of the 100 most influential companies of the year.

The brand claims to have sold more than 3 million products in its first year of business and as of July 2023, the company was valued at US$4 billion. In addition to Kim Kardashian's own family, other celebrities posed for the brand. Names such as Neymar Jr, Nelly Furtado, Sabrina Carpenter, Nick Bosa, Shai Gilgeous-Alexander, Lana del Rey and SZA have already appeared in Skims campaigns, further increasing its visibility and popularity.

Featured photo: Kim Kardashian wears Skims (reproduction/Nick Knight/Skims)