New technology makes it possible to buy the right size of clothes

Who has never gone through the perrengues of buying clothes online and not fitting? It’s a rather frustrating experience! Shopping for clothes online is a challenge due to the size, if you need to make an exchange it is more of a difficulty; but a technology to make you right, and prove that in the future there will be no more problems!

Mercado Livre has just launched technology to facilitate the purchase of clothes over the Internet. The new campaign is part of the initiative to promote diversity and inclusion, which allows women to see a film in their own clothing size.

The action aims to promote the diversity of bodies and is showing the teasers on Instagram and TikTok. The pieces are illustrated by five actresses who represent the PP, S, M, L and XL numbers available on clothing items, and offered to consumers on the platform.

_{Campaign promoted by Mercado Livre (Photo: Reproduction/ Instagram)}

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This is the first brand in Brazil to use ad personalization technology and allows each person to identify themselves in the sizes portrayed. According to ecommerce: “valuing the diversity of female bodies, inviting women to feel free to enjoy fashion, fleeing a stereotype historically favored by the industry, of unreal bodies seen as a parameter of beauty.”

The fashion universe has always portrayed thin bodies in movies, fashion shows and advertising campaigns, that “well-regarded” stereotype. According to Thaís Souza Nicolau, director of Branding at Mercado Livre in Latin America, the company sees real women, with their diversity of bodies and wants everyone to feel represented and be impacted!

The Mercado Livre campaign is part of the investment that the company has been making in the fashion sector, which already has more than 100 partnerships with brands such as Hering, Nike, My Shoes, Anacapri, Samsonite, Malwee, Chilli Beans, Pakalolo, Dudalina, Guess, Zinzane, Levi’s and Farm, all official stores.

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Featured Photo: Diversity of bodies, represented by all sizes (Reproduction/ Shutterstock)