Anitta attends the new launch of the Tiffany brand; check out

The event that celebrated the launch of Tiffany's new jewelry collection took place on Thursday (02), in New York, and was a partnership with designer Pharrell Williams.

The party featured the artist Anitta, the singer was recently honored by Variety magazine with the “Power of Woman” award, and posed alongside the singer Rosalía and the rapper who signed the collection. Both Rosalía and Anitta wore long, black dresses adorned with Tiffany´s jewelry.

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_{Anitta posing next to Pharrell during the launch of the collection (Photo: reproduction\Mike Coppola\Getty Images Embed)}

About the collection

The Tiffany Titan by Pharrell Williams collection was influenced by the mythology of Poseidon and his trident; They have a robust design as a way to inspire energy, vigor and the power that each person carries. Alexandre Arnault, Executive Vice President of Products and Communications at the brand, says about the collection: ́”We are thrilled to reveal Pharrell's inaugural collection for Tiffany. The Tiffany Titan by Pharrell Williams collection challenges the conventions of fine jewelry design, representing a balance between Pharrell's creative vision and Tiffany & Co.'s inventiveness. Each piece embodies Pharrell’s distinctive style and unique point of view.”.

_{Necklace from the Pharrell Williams collection (Photo: publicity\Tiffany and Co.)}

The singer and creator of the collaboration also mentions: “I'm very inspired by water, and the name of this collection 'Titan' is inspired by Poseidon, ruler of the sea, king of Atlantis – 'Atlantis' which is also the name of the community where I grew up, in Virginia Beach. The detail in all the jewelry pieces is very intentional, the use of black titanium… is a physical manifestation of the beauty in blackness”.

The singer's previous performances on the brand

The current creative director of Louis Vuitton Men has worked with Tiffany before. In 2022, in Paris, during a KENZO fashion show, Pharrell suggested a collaboration with the jewelry brand.

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_{Anitta alongside Rosalía (photo: reproduction\Mike Coppola\Getty Images Embed)}

The line will be made available later this year in May, for the United States and The Landmark, located in New York. It will only be in June that the collection will be launched worldwide.

Featured photo: Anitta during the collection launch (Reproduction\Mike Coppola\Getty Images Embed)