Beyoncé shares beauty care and hair routine with products from her brand

In the Cowboy Carter Era, Beyoncé surprised fans by appearing with more platinum hair than before. The singer and businesswoman, who has kept her hair blonde for over 25 years, recently launched her brand of hair products, Cécred. Yesterday (22) she showed her fans how she does her hair routine. Check out.

Beyoncé shares hair routine

In the shared video, Beyoncé shows how she takes care of her hair on a daily basis. In the video, she uses products from her brand and explains how she cares. The singer also comments that, because she has blonde hair, she decided not to do other chemicals, such as perms or relaxing her hair. Furthermore, she says she is proud of the quality of her products and what they do for her hair. In the video, the products used are shampoo, treatment mask, conditioner, moisture sealing lotion and, finally, nourishing oil.

_{On Instagram, Beyoncé shares her hair care routine (Video: reproduction/Instagram/@Beyonce)}

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She also comments on the use of wigs and says in the video that, mistakenly, people imagine that those who wear wigs and laces have short hair. The video shows just the opposite. In one of the few times, Beyoncé shows her hair, without laces. The video surprised the singer's fans and was also highly praised, as it showed her real hair. Finally, Beyoncé comments that, even with blonde hair, she managed to maintain her hair length and natural curls.

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About Cécred

Before becoming a world-famous pop star, Beyoncé worked in her mother's beauty salon, and it was in this salon where Destiny's Child's first performance took place. Because she grew up in a salon and also because she had curly hair and psoriasis, Beyoncé launched her brand in February this year: Cécred.

The brand has seven products, designed based on scientific innovations and also knowledge passed down through generations. According to the brand's website, the products have technology for hair repair, and use bioactive keratin fermentation. The products currently available are: conditioner, moisturizing shampoo, exfoliating shampoo, two treatment masks, nourishing oil and moisture sealing lotion.

Featured photo: in the Cowboy Carter Era, Beyoncé has more platinum hair (Reproduction: Instagram/@Beyonce)

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