Sabrina Sato presents “Tecla Sato” in the new MINESOL® Oil Control campaign

Countless studies prove that, regardless of the season, the daily use of sunscreen is essential to prevent premature aging of the skin, as well as to protect it from external aggressions, such as UVA/UVB rays. Thinking about making its consumers even more aware of this important care, NEOSTRATA® brings its ambassador, Sabrina Sato, to launch the “Tecla Sato” in a new campaign for MINESOL® Oil Control, the pro-collagen sunscreen.

Sabrina is among the most charismatic communicators on Brazilian television. His fun and visionary style, which conquered fans all over Brazil, inspired NEOSTRATA® to launch “Tecla Sato”, a campaign that presents all the innovation, technology and science involved in the formulation of MINESOL® Oil Control. In pill format, the four videos – developed in partnership with the Wunderman Thompson Brasil agency – explain the product’s main assets and differentials: anti-oilwhich reduces skin oiliness by up to 86% in four weeks*; antioxidant, with an active 5x more potent than vitamin C**; It is anti signsby NeoGlucosamina® which increases collagen production by 33%.

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“We always reinforce the importance of continuous use of sunscreen, regardless of the season of the year. But, in this campaign, we managed to highlight the great differential that MINESOL® brings to the skin, which is to increase collagen production. And this is feasible due to presence of NeoGlucosamina®, an innovative, very powerful and effective dermocosmetic active that was developed by our scientists and patented by NEOSTRATA®”, declares Camilla Macedo, senior marketing manager for Neostrata Minesol at J&J Consumer Health BR.

“The intention was to show, in a simple way, the benefits that MINESOL® Oil Control can bring to consumers’ skin. And nobody better than Sabrina Sato, with her relaxed way of communicating to do this. That’s how we created ” Tecla Sato”. A proprietary and fun way of translating the super technological assets that exist in the product’s formula”, says Isabella Remelli, ACD at Wunderman Thompson Brasil.

The new videos of the Tecla Sato Campaign for NEOSTRATA® MINESOL® Oil Control with Sabrina Sato begin to be shown this week on the brand’s social networks (Instagram, Facebook and YouTube), in addition to Sabrina Sato’s Instagram. To watch.

*Clinical study conducted on 36 women with oily skin for 28 days, aged 18-45 years, to evaluate the effectiveness of the product in reducing skin oiliness under real conditions of use

**In vitro Study: Feverfew vs. Ascorbic acid

Featured Photo: Playback