Diane von Furstenberg's wrap dress turns 50

In the 1970s, a time marked by many social and cultural transformations, a figure stood out in the world of fashion: Diane von Furstenberg. The designer born in Brussels, Belgium, was responsible for popularizing the iconic wrap dress in 1974, becoming one of the most influential designers in history.

In a context where women were looking for more space in the job market and financial independence, Diane introduced a piece that not only reflected these ideals, but also promoted them. The wrap dress combined practicality, elegance and comfort, allowing movement and versatility for everyday activities, becoming a mark of female emancipation at the time.

The creation

With the support of Diana Vreeland, the wrap dresses were launched with the aim of serving women who didn't have much time in their daily lives to dress up. The different combinations of prints made the piece beautiful and versatile, so that consumers could use it, experimenting with the different combinations that the dress provided.

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_{Diane von Furstenberg in front of her collection of wrap dresses (Photo: reproduction/Michael Buckner/Getty Images Embed)}

The original creation was by Claire McCardell, but the piece was adapted by different designers over the years, such as Elsa Schiaparelli and Charles James, who brought different versions of the dress. However, it was Diane who elevated the wrap dress to the status of a women's fashion icon, selling millions of units around the world and winning over famous clients such as Kate Middleton, Madonna and Michelle Obama.

Legacy

Over the decades, Diane Von Furstenberg's wrap dress has remained a symbol of female empowerment, transcending passing trends and influencing generations of women. Her revolutionary vision of fashion continues to inspire designers and consumers alike, cementing her place in history as one of the most visionary and impactful designers of all time.

Featured photo: Diane von Furstenberg at the Met Gala 2023 (Reproduction/Sean Zanni/Getty Images Embed)