Canadian cigarette warning labels – Canada is about to be the first country in the world to also place warnings on cigarettes themselves, instead of just on the package. According to the Canadian Minister of Health, the current warnings on the packages have partly lost their power because people are now used to them.
With the new measure, Canada wants to reach mainly young people, who often smoke sporadically and therefore do not often have a package in their possession, or share one together. By putting the message on the cigarette, they come into contact with it with every puff.
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What exactly will be on the cigarettes is not yet certain. For now, the message ‘Poison in every puff‘ is assumed.
The warnings on the current parcels will also be further expanded. For example, there will soon be a warning about diabetes, stomach cancer, colorectal cancer and so-called ‘shop window legs’. The warnings are combined with depictions of the conditions, where gruesome details of the diseases are not shunned.
Canadian cigarette warning labels
Percentage of smokers in Canada must be at least halved by 2035
Canada is a forerunner when it comes to anti-smoking campaigns. It was one of the first countries to decide to place images on the parcels in addition to text warnings.
The government plans to make the warnings on the loose cigarettes mandatory from the second half of 2023. In Canada, about 10 percent of the population currently smokes. The government aims to at least halve this percentage by 2035.
The Canadian Cancer Society hopes other countries will follow suit. In the Netherlands, cigarettes have a neutral packaging. Only the brand name and brand variant may be on the package, and only in neutral letters.
The rest of the packaging is largely green-brown and further consists of warnings and other legal regulations, a barcode and information about the producer.
Canadian cigarette warning labels: ‘Poison in every puff’
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