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Published

4 weeks ago

March 29, 2024

Clare Dominic

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Datena’s daughter becomes Mitsubishi ambassador, Mitsubishi Motors has just announced journalist, presenter and influencer Letícia Datena as its new ambassador, with the mission of participating in a series of brand events throughout the year. In addition to driving an Eclipse Cross 4×4 SUV in your daily life.

Letícia joins the team of brand ambassadors alongside multi-time MTB champion Henrique Avancini, adventurous influencer Guilber Hidaka and kitesurfer Reno Romeu.

Letícia is excited about the new mission.

“I became a motorsport journalist seven years ago, but I have always been passionate about cars. And I’ve always really liked pickup trucks, as I grew up in Ribeirão Preto, a city with a strong agricultural influence. Covering rally, this passion for off road, for 4×4, grew even more. So I’m very happy with the partnership with the brand, which has everything to do with me. And I’m already loving driving my Mitsubishi Eclipse Cross 4×4 in my daily life!”, said Letícia.

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Who is she?

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A sports journalist for ten years, he was an international motorsport correspondent for Fox Latin America, covered football for Fox Brasil, was a reporter for the program Domingão do Faustão, on Globo, and began specializing in motorsport in 2017.

She was the presenter of the official broadcast of the FIA WRC (World Rally Championship), she covered the Dakar Rally three times, the last two times alone, on her own project, using a cell phone.

He is a reporter for the official broadcast of Stock Car, Stock Series and Formula 4, categories of Vicar Promotions Desportivas, where he is part of the content creation department. And she is the presenter of the program Acelerados, on Band, alongside Gerson Campos and Rubens Barrichello.