Lewis Hamilton shares moments from his time in Brazil in Trancoso

British driver Lewis Hamilton excited his millions of Brazilian followers on Instagram this Friday (9) by releasing new photos from his stay in Brazil. Hamilton, 39 years old, was in the country at the end of 2023 and chose Trancoso, in Bahia, to celebrate the New Year. The images reveal moments of leisure, such as boat trips, samba circles and enjoying the beautiful beaches and nature of the place.

Loved by Brazilians

The world-renowned driver shared his experience under the caption “Brazil on the break”, provoking a flood of comments from his Brazilian fans. Singer Vanessa da Mata expressed her enchantment with the chosen destination with a passionate look emoji, while other internet users praised Hamilton's emotional connection with the country, some even joking that he could have been born here.

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The clicks reveal not only the pilot's passion for Brazilian landscapes, but also the reciprocity of the Brazilian public, who receive him with enthusiasm and affection. Hamilton, once again, left his mark not only on the tracks, but also in the hearts of his Brazilian admirers.

Partnership with Ferrari

The Brit announced on February 1 that he will race for Ferrari in 2025. Less than a day after the announcement of the union between Lewis Hamilton and Ferrari, both the driver and the Italian manufacturer experienced a significant increase in their fan bases in the social media. Together, the official accounts added half a million new followers, covering the three main platforms: Instagram, TikTok and Twitter.

The most impressive numbers were recorded on Instagram, where the @scuderiaferrari account gained 140,000 new followers, followed closely by Hamilton's account, @lewishamilton, which gained 110,000 new followers.

Fábio Wolff, managing partner of Wolff Sports and specialist in sports marketing, highlights that the rapid addition of half a million followers in less than 24 hours highlights the promising potential of this partnership between two giants in the automotive world.

Featured photo: Lewis Hamilton (Reproduction/Instagram)

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