Fuzuê: Discover the central store of the plot that carries the name of the soap opera

There is little more than a month left for the public to know the fuzuê. For some, it’s the most interesting store in town. For others, it is nothing more than an empire of tackiness. As a matter of fact, the department store founded by Nero de Braga e Silva (Edson Celulari), owner of a tropical decoration, with colors and symbols of Brazil everywhere, is the heart of the story of “Fuzuê”, the new 7pm soap opera on TV Globo, which premieres on August 14th.

For all the diversity of departments and products it offers – from beachwear to home appliances -, Fuzuê fell in with popular taste and became one of Rio’s postcards, pride for Nero, a former street vendor who has the store as his your true treasure.

“Nero’s universe is colorful. So, the store plays with the tropical theme. The handrail on the stairs has a pineapple design, the walls have foliage, the columns inside the store are decorated with palm trees with LED around them”, revealed Daniel Flaksman, art director of the soap opera.

PRODUCTION REFERENCES

The façade reference for the store are old stores in the center of Rio, with art nouveau architecture, stained glass in the shape of a peacock’s tail and an imposing sculpture of a hawk on top, which served as inspiration for a water fountain that is inside the store. from the soap opera.

For the interior of the architecture, golden brass handrails, sawmill balustrade, hydraulic tile floor and colors ranging from gold to green. Also very common in old downtown stores and restaurants. On the shelves, a mixture of what is found in Saara, a traditional popular shopping area in downtown Rio, with what is sold at Feira de São Cristóvão, an important northeastern cultural center in the city: typical regional products, handicrafts, but also beachwear, home, etc.

With 16 departments, the store even has a pineapple throne. “The settings of Nero and the store are lush, multicolored. I think they will dominate the popular taste more because they tend towards something happy and sunny, which is one of the characteristics of this telenovela treatment schedule”, said set designer Keller Veiga.

WHO COMMANDS WHAT

In the plot, Nero runs the store alongside his children, Francisco (Michel Joelsas) and Alicia (Fernanda Rodrigues), the current poster girl for Fuzuê, who embodies Carmen Miranda in the advertisements. Before her, the owner of the gas station was Rejane Miranda (Walkiria Ribeiro), former lover of Nero and eternal rival of Maria Navalha (Olivia Araújo).

Away from the spotlight for some time, Rejane has a small clothing factory in her house in Bairro de Fátima, where she manufactures pieces for Fuzuê. Despite living a somewhat decadent reality, Rejane does not lose her diva pose, which makes her have a special admirer: Otávio Augusto (Val Perré), manager of Fuzuê and Nero’s trusted man.

An exemplary employee for years, and a profound connoisseur of the store and the tastes of the boss, Otávio Augusto is a discreet, pragmatic man and somewhat old-fashioned when dressing. Demanding with his employees, he does not give up a clipboard where he writes down everything that happens during working hours.

MORE EMPLOYEES

But despite being so connected to everything that happens in the store, he seems not to notice the platonic passion that Kirida (Noemia Oliveira) has for him. An advisor for all matters at Fuzuê, the efficient Kirida does everything to impress her boss and dreams of growing up at the store.

A little flustered, she divides herself into a thousand to be able to handle so much work, but defends that mission given is mission accomplished. Completing the Fuzuê team, we have Vitor (Danilo Maia), a simple and hard-working young man, who embodies Fuzuê’s official mascot, Ararioca, and Gilmar (Eber Inácio), Nero’s personal bartender, who is always ready to make drinks for the boss.

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