Fenty Beauty Announces Brilliant Partnership for Paris 2024 Games

Rihanna announced this Thursday (18), through her social media, a new partnership for her luxury beauty brand, Fenty Beauty, which will be one of the first premium partners of the sporting events at the Paris 2024 Olympic and Paralympic Games. A huge step for the beauty industry, which, like the fashion industry, has been strengthening in various sectors around the world, such as sports. According to the singer and businesswoman, the brand will provide exclusive makeup kits and packages for all athletes who step onto the podium, regardless of the modality.

Beauty on the Olympic podiums

Known for her range of innovation and inclusion throughout her career, Rihanna also invests her values ​​in the fashion and beauty industry. Also in the announcement made by the singer, she revealed her excitement and joy in sharing the information with her fans and followers. In addition, Rihanna expressed pride in being able to be a significant part of such an important global event.I've been trying to tell you all… I'm proud to announce that @FentyBeauty is a premium partner of the Olympic and Paralympic Games, baby!!!”said the singer.

Rihanna's luxury beauty brand has once again demonstrated its commitment to diversity and inclusion, and with this new partnership, it has gained even more prominence and international renown in the beauty industry. In addition to the athletes, the makeup kits offered by Fenty Beauty will also be given to the volunteer medalists. Another detail offered by the brand will be a self-makeup course for people who choose to use the products at the awards ceremonies.

_{Rihanna announced on social media that the Fenty Beauty brand will be on the biggest sports stages in the world. (Photo: reproduction/instagram/@badgalriri)}

The future of beauty in sports

This isn’t the first time Fenty Beauty has made waves with its groundbreaking partnerships and initiatives in the beauty industry. The brand recently gained attention by introducing its Fenty Hair products, and now it’s drawing even more attention to its expansion into the Paris 2024 Games. This announcement has raised questions about the brand being a potential partner for other globally recognized sporting events, such as the iconic Super Bowl.

However, while the brand is yet to reveal its next steps, fans are excited to see a beauty brand being linked to a major event. Critics say the partnership could reinforce the message of self-expression, self-care and confidence, which can make a difference in life, including in high-performance sports.

Featured photo: Beauty brand Fenty Beauty announces partnership with the Paris 2024 Olympic and Paralympic Games. (Reproduction/site/fentybeauty)