Collab that unites pop series from Netflix to fashion sport from Lacoste is already on sale

fans of Netflix can already transport the world of series that marathon to their wardrobe. The streaming giant’s collab with the iconic French brand Lacoste is on sale in stores all over the country and also in the e-commerce. The collection inserts the famous crocodile from the world of fashion in costumes from the plots of Stranger Things, Sex Education, Lupine and Bridgerton.

It is the first time that Netflix has teamed up with a fashion collab. The pieces are genderless and mix the air of sport fashion with pop culture. The result is a creative blend that marks Lacoste’s 90th anniversary celebration.

The multi-million crossover brings the Lacoste crocodile embroidered on clothes in plot-inspired settings. Anyone who is a fan of the 1980s aura of Strangers Things can choose pieces in which the reptile’s face has been swapped with that of the villainous Demogorgon. Those who are looking for a Charlotte de Bridgerton vibe will find the crocodile with a wig of the queen in the clothes.

_{Netflix’s collab with Lacoste has genderless clothing for series lovers. Reproduction/Disclosure.}

Lacoste and Netflix bet on mixing universes

The publicity campaign for the new collection has several videos in which the Lacoste crocodile appears in the midst of the universe of Netflix series. According to the deputy CEO of the fashion brand, Catherine Spindler, the unique encounter between these two worlds, which are global references in creativity and innovation, unites communities. “The collection that was born out of our collaboration is the embodiment of this powerful encounter, of our respective codes, influences and know-how,” she says.

_{Campaign videos show Lacoste’s crocodile in the Netflix universe. Playback/Instagram}

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Lacoste had already collaborated with other entertainment icons, such as in the games sector, when it entered into a partnership with the Minecraft game. Netflix, for the first time, is venturing into such a project. For Josh Simon, VP of Consumer Products at Netflix, “This collection is an engaging and creative way for fans to express their love for our stories and characters.”

Campaign summons pop influencers

Maisa, Foquinha, Marcela Gowan and Christhian Malheiros are the digital influencers chosen for the collection’s launch campaign.

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_{Maisa is the poster girl for the collab between Netflix and Lacoste}

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In Instagram posts, influencers are transported to the universe of the series through images made with artificial intelligence. In one post, Maisa appears dressed in the collection to take a walk in Hawkins, the city where the Stranger Things series takes place.

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Featured photo: Collection in partnership between Netflix and Lacoste in the universe of the Stranger Things series. Reproduction/Disclosure.