EA Sports launches F1 24 with celebrity race

EA SPORTS always finding ways to mix Hollywood glamor with the grease of Formula 1 engines.

This time, they're launching F1® 24 with an event called 'The 10 Racers', a virtual race that looks more like a Caras magazine cover than an actual race track.

Oh, Charles Leclerc, always so photogenic. And who doesn't love seeing Alex Albon pretending that Williams is competitive? Let's dive into this circus.

The Race of the Stars (or something like that)

So we have Charles Leclerc and Alex Albon at the wheel, but not for real disappointment on the track. They will compete against celebrities who probably don't even know what downforce is.

Get ready to see football stars like Diogo Jota and Pierre-Emerick Aubameyang, who are clearly exploring alternative careers. And, of course, the content creators – because what EA event would be complete without them? WillNE, Chesnoid, MaximeMXM, Liam Kalevi, AverageF1Consumer and ElReyGuiri will be there, showing off their racing skills that should be as sharp as their YouTube jokes.

Luxury Presenters

Sky Sports' Naomi Schiff and P1's Matt Gallagher will be running the show, trying to maintain a straight face while celebrities play a game. Will anyone mention EA SPORTS Dynamic Handling in F1 24, or will we all be too busy laughing at disastrous attempts at driving?

Glamor in the Paddock

Lee Mather, Senior Creative Director at Codemasters, assures us that “F1 24 is the most authentic Formula 1 game to date”. Of course, Lee, because nothing says authenticity like a bunch of influencers and football players virtually driving F1 cars.

But hey, at least we can see everyone trying not to crash on the tight Monaco circuit – from the comfort of their sofas.

Awards and Promises

If you are as excited as they hope, you can order the F1 24 Champions Edition and get early access to a selection of team liveries from the new F1 season. Because, let's be honest, who doesn't want to spend real money on digital paintings and 18,000 Pitcoin?

Oh, and there are icons like Hunt and Montoya – because nothing says “I’m a fan” like having legends driving for you while you’re still trying to figure out how not to crash in Time Trial mode.

Conclusion

So, get ready for a show where the line between racing simulation and reality TV gets blurrier than a fast lap at Silverstone.

EA SPORTS is clearly betting that more glamor and less realism is the way to our hearts. Grab your popcorn, adjust your seat, and be ready to laugh and cheer – or cry, depending on how you feel about this marketing approach. After all, nothing says video game launch like a parade of celebrities and influencers, right?

Don't miss it, or maybe you will, depending on how much you value your time.