New for NEUTROGENA® and NEOSTRATA® in Latin America, SKIN 360™ performs digital skin analysis

If, on the one hand, self-care is a very important part of maintaining healthy skin, technology is constantly evolving to provide increasingly personalized and effective treatments. Thinking about greater accessibility for its consumers in Latin America, the brands NEUTROGENA® and NEOSTRATA®, from Johnson & Johnson Consumer Health, bring to Brazil for the first time the SKIN 360™ tool that performs a digital facial analysis, combined with the indication of products for face skin care.

O SKIN 360™ uses artificial intelligence and is based on a database with more than 10,000 people, of different ages, genders and ethnicities, to serve all skin types. Through the camera of a cell phone or computer, the tool analyzes facial points such as dark circles, wrinkles, expression lines, dryness and dark spots. After three stages of evaluation, a personalized routine is indicated, ranging from cleaning, hydration to anti-aging care.

“We are very happy to bring this technology to Brazil as one more way to help our consumers build their skin care routine in a healthy way. We are committed to promoting accessibility and innovation with science-based products, but, above all, we emphasize that this tool does not replace a consultation with a dermatologist, but is a viable alternative to democratize and support our consumers when choosing a ritual for facial care”, explains Milena Gurgel, head of Marketing for skin health brands at Johnson & Johnson Consumer Health.

The innovation, originally launched in the United States in 2018 and improved in 2020, arrives in Brazil firsthand through the SkinLovers Club platform, a content hub that, in addition to bringing an exclusive relationship program that allows the accumulation of points in exchange of new products, offers weekly updated articles on skin care, tips and product reviews.

To know the tool SKIN 360™access Skinloversclub

About NEUTROGENA®

NEUTROGENA® is an international brand, present in over 70 countries, and recommended by dermatologists. In Brazil, it offers products for health and beauty care for the skin, both face and body, from cleaning, hydration to sun protection, being a reference for young and modern women looking for quality products.

About NEOSTRATA®

Founded in 1988, NEOSTRATA® is the world’s authority brand in skin renewal, prescribed by dermatologists worldwide. Pioneer in the dermocosmetic use of glycolic acid and responsible for the discovery of great technologies that revolutionized the skin care market, NEOSTRATA® has as a fundamental part of its DNA science and the incessant search for formulations of clinically proven effectiveness that guarantee visible results on the skin of its consumers.

About Johnson & Johnson Consumer Health*

Johnson & Johnson Consumer Health* is a company focused on people’s health and well-being, investing heavily in research and the quality of its products. In Brazil since 1933, the company offers more than 140 products and employs around six thousand people. Johnson & Johnson Consumer Health Brasil* is a pioneer in launching products that are category references, such as SUNDOWN®, BAND-AID®, COTONETES®, CAREFREE®, OB®, SEMPRELIVRE® and in baby care with the JOHNSON’S® line .

About Skin Lovers Club

SkinLovers Club is Johnson & Johnson Consumer Health’s new platform, dedicated to the NEUTROGENA® and NEOSTRATA® brands, with an exclusive relationship program that allows you to accumulate points in exchange for new products, in addition to weekly updated articles on skin care. the skin, tips and product reviews.

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