Emma Watson celebrates feminine essence at Prada Paradoxe launch

Paradoxical. It is with this adjective that the Italian luxury brand Prada celebrates the strength of versatile women. The launch of the perfume prada paradox encapsulates this empowering contradiction and features none other than British actress Emma Watson as the face of the campaign. In Brazil, Iza, Alice Wegmann, Thai de Melo Bufrem and Lívia Nunes Marques reinforce the campaign with their paradoxical and strong trajectories.

The fragrance invites consumers to be proud of their paradoxes. No wonder, Prada Paradoxe carries the same in its essence. Nadège Le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu, master perfumers, conceived scent notes that unite timelessness and avant-garde.

The paradoxes of each ingredient form a different olfactory sensation. The pear mixes with the citrus of the mandarin, and the refreshing orange blossom unites with the jasmine of sambac. The bottom has a touch of bourbon vanilla in white musk and amber.

Emma Watson celebrates all the women within her
This is the first perfume launched after the changes to the maison’s chairs. With Raf Simons and Miuccia Prada at the creative direction, Prada shows signs of its new positioning.

By inviting women to never be the same, but always themselves, the brand normalizes all the women that exist within a single. An international ambassador for the Prada Paradoxe, Emma Watson embraces all of her facets: artist, activist and woman.

_{Emma Watson celebrates never being the same, but always herself on the campaign trail. Playback/Instagram}

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The short film of the campaign has its own actress making directorial debut and reveals its paradoxical dimensions that make it unique and always under construction.

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“I hope that the values ​​behind the fragrance resonate with women around the world and convey to all of them the possibility of celebrating different readings of themselves that, in the end, together represent our best version”, declared the actress to Vogue .

Prada Paradoxe: iconic and sustainable
The Prada Paradoxe bottle is refillable and comes in an elegant triangular shape, with rounded ends. The well-known coral pink contrasts with the black of the cap and the brand’s application.

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_{Prada Paradoxe is already featured in Mother’s Day campaigns alongside the brand’s iconic fragrances. Playback/Instagram}

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Sustainability is also in the responsible production of Moroccan neroli bud essence, premium bourbon vanilla infusion from Madagascar and bergamot heart from Calabria.

The packaging is FSC™ MIX certified, as 70% of the raw material comes from FSC certified forests and 30% comes from controlled wood production.

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Cover photo: Emma Watson stars in Prada Paradoxe campaign. Reproduction/Disclosure