Mari Saad launches new own beauty brand

This Saturday, the 8th, businesswoman Mari Saad presented the creation of her new brand, called MASCAVO. The brand will be launched in September this year, and will be aimed at the large beauty market.

It is a new label for the influencer and businesswoman, who has already had success with collaborations and lines of makeup products, as the brand will be independent and controlled by herself, from the creative process of the products, from the marketing process to the launches of products.

About the brand

Regarding the new brand, the digital influencer states that: “Mascavo was born to be the smart choice of Brazilian women. We will bring with her a complete portfolio so that beauty serves her needs, and not the other way around, as the beauty market has been developing over the last few years”.

_{Mari Saad touching up her makeup (Photo: reproduction/Instagram/@marisaad)}

Focused on beauty and the well-being of customers, the brand will maintain its focus on products that are versatile, have high performance and have sensorial quality, according to Saad. The brand name is based on the acronyms of the content creator and businesswoman's full name: Mariana Saad Carvalho.

One of the ingredients

An ingredient already established in the beauty industry is one of the highlights promised in the formulas of the MASCAVO brand products: vegetable squalane, which has a high repairing power and moisturizing potential, is a type of synthetic version of sugar cane from Brazil.

Foundation, concealer and other products designed to cover the skin are already two products that can be expected by consumers when the brand's first launch takes place. In addition to those already mentioned, other products are also promised for the launch of MASCAVO in September, such as multifunctional sticks, widely used by clean girls and other accessories, such as sponges and brushes.

Featured photo: Mari Saad in a post on Instagram (Reproduction/ Instagram/ @marisaad)