Seven brands make their debut at the 55th SPFW

The most iconic week for Brazilian fashion, when São Paulo Fashion Week takes place, starts next week and the spotlight will be on the catwalks. And this year, 7 brands will debut at the event. They are: David Lee, Foz, Forca Studio, Gefferson Villa Nova, Marina Bitu, Rafael Caetano and The Paradise.

The brands told a little about what can be expected at this SPFW.

David Lee

_{David Lee brand creations (Reproduction/Site/}

Designer David Lee is from Ceará and that’s where he takes inspiration for his creations. To be more specific, his collections are based on crochet, which, in his hands, gains an air of modernity and seeks to represent the freedom of those who wear them, whether male or female.

The collection to be presented at SPFW is called ‘Parangaba’ and is based on the Feira de Parangaba, in Fortaleza. The association of the name of the collection with the fair is due to the fact that David Lee seeks to promote the ‘Buy 1, get 3’, since in addition to fashion, his creations offer culture, diversity and art. Having as its main characteristic the sewing done slowly by hand, the fashion show will present many colors, textures and different models aimed at the female and male public.

Mouth

_{Foz brand creations (Reproduction/Site/www.ateliefoz.com.br)}

Another brand that has national crafts as its flagship, Foz emerged in 2020 and has linen made by artisans from Alagoas as its main raw material. In addition to valuing culture, designer Antonio Castro invests in collections focused on the needs of his current consumer for everyday life.

The designer says that the brand’s fashion show was inspired by the short film ‘Um dia no sertão’ and other works such as ‘Lisbela and the prisoner’. The designer also reveals that the collection is inspired by the June fairs and that, despite being different from what we know, it still carries the theme in a stereotyped way and promises a ‘humored and unpretentious’ fashion show.

Forca Studio

_{Forca Studio creations (Reproduction/Site/www.shop.forcastudio.com.br)}

With different types of materials and textures, Forca Studio emerged in July 2022, from the need for authenticity of stylist Vivi Rivaben and visual artist Silvio de Marchi.

In its collection, called Forca 003, the brand works with overlaps, ‘oversized’ pieces and dark colors. In addition, the artist Sophia Viesi signs one of the prints, which is completed with materials such as rubber, latex, leather, tapestry, gauze, linen and resin.

Gefferson Villa Nova

_{Creations by the Gefferson Villa Nova brand (Reproduction/Site/www.geffersonvillanova.com.br)}

Originally from Bahia, designer Gefferson Villa Nova focuses his collections on ‘street wear’. The designer creates his collections with technological raw material, creating forms. The brand aims for a new kind of youthful non-traditional ‘prêt-à-porter’.

The collection that the designer will present at SPFW is named ‘Abstrato’ and is inspired by the artist’s passion for landscaper Burle Marx, a great influence on tropical gardens and projects with plants native to Brazil.

Marina Bitu

_{Marina Bitu brand creations (Reproduction/Site/www.marinabitu.com)}

With respect for nature and others as values, the brand is committed to sustainability. Production is done on a small scale and the designer uses natural and reusable materials.

Designer Marina Bitu was born in Ceará and her collection is also based on handcrafting and local labor.

The name of the brand’s collection will be ‘Hotel Bitu’, as a reference to a house for many artists in Fortaleza in 1920.

Rafael Caetano

_{Rafael Caetano brand creations (Reproduction/Site/www.rafaelcaetano.com.br)}

Designer Rafael Caetano brings in his creations, in addition to art and modernity, equality and diversity. For him, his art is a very powerful communication tool.

Rafael is a new name at SPFW, but he has already collected a few shows and an award from Fashion Mod, which guaranteed him the chance to participate in the 55th SPFW.

The collection to be presented at the fashion show has dandyism as its theme. The collection brings masculine proposals with elements of the feminine wardrobe. To do so, the artist must use tailoring with the modernity of ‘street wear’, added to pleats, transparencies and the symbol of the collection, the print ‘Sound Waves’.

The Paradise

_{Creations by The Paradise brand (Reproduction/Site/www.theparadise.rio)}

With limited pieces, The Paradise, a brand from Rio de Janeiro created by Thomas Azulay and Patrick Doering, takes its creations full of prints and colors to SPFW.

The brand’s collection to be presented at the show is called ‘nº 15’ and travels between the 50s, 60s, 70s and 80s, in a very relaxed way. According to The Paradise stylists, the collection expresses a repertoire of culture and fashion and they promise classic pieces in new prints and surprising fabrics.

With so much novelty involving a mix of culture, diversity and handicrafts, it is worth checking out the new promises of the 55th SPFW.

Featured photo: SPFW parade. Photo/Website/www.spfw.com.br