Bianca Andrade announces second product from the new era of Boca Rosa Beauty

On the 25th of this month, the new rebranding of the beauty products brand Boca Rosa will be launched, by digital influencer and businesswoman who owns the Rio brand Bianca Andrade. The brand will be officially relaunched by her independently.

The influencer pointed out that her decision to relaunch the brand independently came from her desire to ensure that her products fulfill their promised functions and have full control of the message that will be attributed to Bianca's brand.

Brand rebranding

Andrade's intention is to bring unique products that can shock the national market which, as she mentions, is led by men and is traditional. ''If makeup is a product consumed mostly by women, why are the brand owners mostly men?'' asks the brand owner.

_{Boca Rosa shows Stick Cor tutorial (Reproduction/Instagram/@bianca)}

The businesswoman received several criticisms about the brand which, according to her, is a great way to bring about an important discussion about what a rebranding is, what is necessary for the brand to remake its visual identity. The businesswoman mentions that hers is for her consumer and she only needs to talk to the consumer. ''At the end of the day, if my product is good, my love, there is no amount of hate on the internet that will take it out of the consumer's toiletry bag'' says Bianca.

Multipurpose product

The first product ever announced by the brand was the foundation in stick format, which has 50 shades, being the largest range of foundation shades in Brazil and has 28 shades for black skin. The brand focuses on minimalism and practicality for everyday life.

Photo of Boca Rosa's multifunctional poles (Photo: reproduction/Instagram/@bianca)

Advertisement

Photo of Boca Rosa's multifunctional poles (Photo: reproduction/Instagram/@bianca)

Advertisement

Previous



Next

The second product announced by the brand are multifunctional color sticks, which can function as lipstick, eye shadow and blush and already have a palette of nine colors. The businesswoman says that the sticks contain vitamin E, are vegan and do not clog pores.

Featured photo: Announcement of Bianca Andrade's new brand (Instagram/@bianca)