Calvin Klein celebrates opening of its new global flagship store

Calvin Klein celebrates the opening of its new store, the global flagship of Calvin Klein Inc. in the heart of Paris, at 44 Avenue des Champs-Élysées. The highlight is the brand's new design concept, called “Chalk”, which allows the public to completely immerse themselves in the world of Calvin Klein. Located in one of the main shopping destinations on the famous avenue, the flagship store was planned to highlight both women's and men's pieces from the new collection. It also has a sector dedicated to underwear and loungewear.

Calvin Klein Values

The president of Calvin Klein reported that she never imagined she would get this far. She started as a sales assistant and is now participating in another Calvin Klein store opening. She mentioned that the brand's objectives are: to positively impact the public and awaken the desire to purchase just by looking at the aesthetics of the store's creations. Respecting sustainable space; the brand promotes the creation of pieces in a sustainable way and prioritizing comfort. Therefore, the opening of the flagship on the Champs-Élysées is yet another confirmation of Calvin Klein's consolidation in the market, both due to the resounding impact that the brand has had on fashion and due to its prominent location in the country.

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_{Calvin Klein Store (Photo: reproduction: Getty Imagens Embed/ NurPhoto)}

New in Store

Being a well-regarded brand in the market, it is always present at fashion weeks, with several catwalk stars parading and photographing for the brand. In fact, the president guarantees that the brand will debut the new launches on the catwalk for fall 2025 fashion. The new store has women's and men's pieces and accessories; focusing on self-expression and individual authenticity. There were also changes in the management of the brand, which now has a new creative director for the Collection line, Veronica Leoni.

Featured photo: Calvin Klein in London (Reproduction/Getty Images Embed/Peter Dazaley)