Ferragamo transforms his iconic Gancini into a sculpted heel

Ferragamo has gone through some reformulations in recent times, and the first of them was in March with the arrival of a new creative director. Maximilian Davis, 26, started making noise with his changes. The Englishman from Brixton transformed the logo, removed Salvatore (brand founder) from the brand’s name and requested that a specific shade of red become the brand’s new color. The aegis red showed what came in the first collection exhibited under Davis’ creativity, in Milan. Men’s tailoring, a touch of transparency for women and tunics with a flowing effect are among the trends.

_{Red as the aegis of Ferragamo (Reproduction/Lofficel Brasil )}

Along with all this transition, a new item was launched that makes reference to the main symbol of the Italian house: the Gancini. The Elina sandal came to become an object of desire for the coming months. With a contemporary mood, the item stands out for its beauty and the “book” technique used to bring it to life. Thin leather straps give it a sensual look. The square toe lends harmony to the structure and that sensation of delicacy to the sandal.

Its comfort is one of the differentials offered by the brand. With a padded insole and the elastic insert in the second element, you are sure to be secure. Officially launched on the website in four colors: black, lime green, red and beige, all in 100% calf leather, its heel measures 100mm. All black with galvanized gold heels is also a version of the shoe that promises to conquer the feet of It Girls. In addition to these, sky blue or yellow nappa are also color options when choosing the new Ferragamo icon. elina it concentrates charm, contemporary style, comfort, while reinterpreting geometric aspects and exalting an attribute of the tradition of the Italian fashion house.

Elina em vermelho (Reprodução/Ferragamo)

(Playback/Ferragamo)

(Playback/Ferragamo)

(Playback/Ferragamo)

The black one with galvanized gold heels (Reproduction/ Ferragamo)

(Playback/Ferragamo)

Sky Blue Nappa (Reproduction/ Ferragamo)

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Maximilian has arrived and renews the hopes of those who love Ferragamo. The designer already shows from the beginning that he has the full capacity to bring renewal, unite modernity and tradition, and direct the brand to new directions. On the horizon, we can smell innovations and success.

Featured photo: Elina. Playback/Lofficel Brasil.