Beauty of the real woman wins the scene in Patricia Viera’s fashion show for SPFW

The make-up created by Kamura brought a party touch to the looks of the models, but keeping the natural look of the skin. The concept behind the compositions was to create a make up simple, without that heavy air, which would show real beauty without too many filters.

_{Patricia Viera gets emotional at the launch of a collection at SPFW. (Photo: Playback/Instagram)}

The same was reflected in the hair. The walkway was flooded by curls, braids and more minimalist hairstyleswhich respected the natural texture of the threads.

With the proposal to give lightness to the leather, the brand presented innovative patterns and cutouts, often with textures, including in 3D. The catwalk saw a lot of metallics and strong colors in elegant and sustainable looks.

Slow fashion meets slow beauty

The stylist from Rio de Janeiro created the label in 1998 and, since then, has showrooms in important fashion capitals, New York, London and Paris. Its goal is to create pieces without wasting materials and carbon emissions. Some looks from the SPFW parade were made with leftover materials.

The brand’s sustainability is alongside social and environmental actions that reduce its impact. That slow fashion by Patricia Viera, known for her handmade pieces and the use of leathercrossed with the slow beauty. The concept also advocates sustainable and natural beauty, with minimalist care and the conscious use of products.

In an interview with Marie ClaireCelso Kamura explained how the collection propelled the real woman onto the catwalk. “I did something real and current. It’s a make-up that people are wearing at night, more polished, but still elaborate.”he said.

How to get makeup marked by red tones

To that end, he invested in brownish shadows and marking the lower lash line. The feeling of a wet texture came with the application of a gel. On the skin, used reddish highlightershighlighting the highest part of the cheekbone.

On the lips, opted for two tone red: one more closed, drawn to the wine, and another more lively. The marking and outline of the mouth caught the attention of those who kept their eyes on the catwalk.

Cover photo: Shades of red marked makeup, which reinforced the natural beauty of the woman on the show. Playback/Instagram.