Gucci invades the catwalks of the country of doramas

Located in Jongno-gu, north of SeoulO Gyeongbokgung Royal Palace received this last Tuesday (16), the fashion show of the brand italian gucci. Introducing your new Cruise 24 Collection, that represents the urban and cultural essence of each community or tribe around the world, the brand, took advantage of the country of Doramos and K-Pop to share its new perceptions in the form of differentiated and super modern pieces.

Cruise 24 by Gucci, in Seoul, South Korea — Photo: Disclosure

Cruise 24 by Gucci, in Seoul, South Korea — Photo: Disclosure

Cruise 24 by Gucci, in Seoul, South Korea — Photo: Disclosure

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On the catwalk, we noticed that the new collection played with tailoring pieces and sexy approaches, as well as shiny and transparent clothes that mixed with more sporty looks. With the idea of ​​’dressing for everyday adventures’, the skate bag was one of the highlights of the night.

_{Gucci’s Cruise 24 parade in Seoul, South Korea — Photo: Disclosure}

To accompany such authentic and modern pieces, heavy shoes came as a big trend and, following a more minimalist line, hairstyles and make-up were the backdrop for original and differentiated looks.

Among the celebrities present at the parade, the model, actress and brand ambassador stand out. dakota johnsonSouth Korean singer and actress Shin Minathe singer Billie Eilish and the actress, model and stylist sienna miller. Sitting in the first row, the celebrities made the fashion show even more glamorous using the brand’s pieces.

In addition to the country having a strong production of doramas and be a great promoter of culture k-popthe market of Lux in Seoul has also gained great strength and exponential growth, not in vain that brands like gucci have chosen one of the greatest tourist attractions in the country to hold the launch parade of its collection. With great financial relevance, in addition to prominence in the fashion world of Lux, Seoul has become one of the great ‘points’ when it comes to marketing and influence. A survey by the US bank Morgan Stanley showed that the country has the highest average consumption per person in the region and that the market for Lux grew by 24% this year compared to 2021.

Featured photo: Gucci’s Cruise 24 fashion show in Seoul, South Korea Photo: Reproduction/Instagram/@gucci