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Calvin Klein celebrates Pride month through self-expression and sensuality in its Let It Out campaign

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12 months ago

May 23, 2023

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Calvin Klein celebrates Pride month through self-expression and sensuality in its Let It Out campaign

Calvin Klein today announces its newest Let It Out campaign, celebrating the collective euphoria at the heart of the LGBTQIA+ community. Photographed by Karim Sadli, the campaign stars actors Amandla Stenberg and Brandon Flynn wearing the 2023 “This Is Love” collection.

The campaign captures the energy of Pride month through images that express the happiness and freedom of being your most authentic selves, as well as videos that truly express the essence of Let It Out. Each talent exposed their personalities, disconnecting from insecurities and connecting with their sensualities.

The 2023 “This Is Love” collection celebrates freedom of expression through vibrant, versatile pieces – wildcards that can be styled with anything and everything for Pride parties and even other times of the year. This release features a palette in rainbow tones that lets you mix vibrant colors and show your pride right down to the waistband of the pieces. The classic underwear from the Modern Cotton line gains light fabrics and more sensual modeling. As for casual pieces, it is possible to highlight the versatility of the items that also have the words “This is Love” and can be easily combined with each other.

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Always in constant support of the LGBTQIA+ community, Calvin Klein is happy to provide $220,000.00 USD (220,000 Dollars) to NGOs such as PFLAG National, ILGA World, Transgender Law Center and many others throughout 2023. Calvin Klein Australia , along with the PVH Foundation, also donated $55,000.00 USD (55,000 Dollars) to the BlaQ Aboriginal Corporation this year.

In addition to financial donations, Calvin Klein partners with these organizations to provide the company and associates around the world with the resources and insights that empower them to be better advocates and allies.

As part of this year’s collection, two limited edition T-shirts were developed in support of ILGA World and the Transgender Law Center. With the phrases “Empower Each Other and “Show Up For Trans Youth”, the pieces reflect the contribution to organizations and their efforts around equality, legality and protection of the LGBTQIA+ community.

Featured Photo: Playback